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Knowledge of the link between probiotics and the digestive system in the U.S. 2011

Share of consumers who were aware of the link between probiotics and a healthy digestive system in the United States in 2011

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Release date

August 2011


United States

Survey time period

March 28 to April 11, 2011

Number of respondents

1,000 respondents

Age group

8-19 years

Special properties

U.S. adults

Method of interview

Online survey

Supplementary notes

The original question was as follows: "Please tell us whether you are aware that probiotics are thought to provide a health benefit on the digestive system?".
The figures are based on the results of the 2011 IFIC Functional Foods/Foods for Health Consumer Trending Survey.

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