U.S. consumers' awareness of the link between probiotics and healthy digestion, 2011

This statistic highlights the results of a 2011 survey among U.S. consumers on their awareness of a positive link between probiotics and a healthy digestive system. 81 percent of the survey respondents indicated that they knew about the connection between probiotics and their beneficial influence for the digestive system.

Share of consumers who were aware of the link between probiotics and a healthy digestive system in the United States in 2011

Characteristic	Percentage of respondents
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Release date

August 2011

More information

Region

United States

Survey time period

March 28 to April 11, 2011

Number of respondents

1,000 respondents

Age group

8-19 years

Special properties

U.S. adults

Method of interview

Online survey

Supplementary notes

The original question was as follows: "Please tell us whether you are aware that probiotics are thought to provide a health benefit on the digestive system?".
The figures are based on the results of the 2011 IFIC Functional Foods/Foods for Health Consumer Trending Survey.

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