Interest in learning more about functional foods in the U.S. 2011-2013

This statistic presents the results of a consumer survey conducted by the International Food Information Council. U.S. adults were asked how interested they were in learning more about functional/healthy foods. Some 87 percent of respondents indicated that they were 'very interested' or 'somewhat interested' in learning about foods that provide a health benefit beyond basic nutrition.

Share of consumers interested in learning more about healthy foods in the United States in 2011 and 2013

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Release date

October 2013


United States

Survey time period

July 9 to July 22, 2013

Number of respondents

1,005 respondents

Age group

18-80 years

Special properties

U.S. adults

Method of interview

Online survey

Supplementary notes

* Includes respondents 'very interested' or 'somewhat interested'.
The original question was as follows: 'In general, how interested are you in learning more about foods that have health benefits beyond basic nutrition?'

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