Market share of search engines in China 2020, by pageview

Much like the alternatives to mainstream social media platforms, China has pioneered the production of search engines that provide an alternative to Google and Bing. Some of the most prominent Chinese search engines are Baidu and Sogou.

Baidu – China’s internet giant

Since its founding in 2000, Baidu’s revenue surged swiftly and totaled about 107 billion yuan in 2019. A majority of the revenue was generated through online marketing services. However, the operating profit reduced drastically after having peaked over 15 billion yuan two years prior to 2019. Although Baidu controlled about 70 to 80 percent of China’s online search market, a new contender Sogou emerged and is expected to close the gap in the near future. The underdog in the search engine market is a subsidiary of Chinese internet company Sohu, Inc.

Baidu versus Sogou

Sogou was ranked the third most preferred mobile search engine with about 32 percent of market shares. However, it surpassed Baidu by a wide margin in terms of the daily browsing time spent by each visitor that equaled more than 38 minutes. Furthermore, Sogou pioneered the development of apps to input Chinese characters through a multiplatform replacement keyboard and voice typing. Their latest app - Mobile Keyboard - has given stiff competition to Baidu, compelling the tech giant to aggressively expand in the artificial intelligence sector.

Market share of search engines in China as of September 2020, based on pageview

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until October 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

September 2020

Region

China

Survey time period

as of September 2020

Supplementary notes

The data is filtered by the database from a sample exceeding 10 billion pageviews per month collected from across the StatCounter network of more than 2 million websites worldwide.

The source updates and publishes the stats every day. The data are subject to quality assurance testing and revision for 45 days from publication.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Search engines in China"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.