Market share of search engines in China 2020, by pageview

Much like the alternatives to mainstream social media platforms, China has pioneered the production of search engines that provide an alternative to Google and Bing. Some of the most prominent Chinese search engines are Baidu and Sogou.

Baidu – China’s internet giant

Since its founding in 2000, Baidu’s revenue surged swiftly and totaled about 107 billion yuan in 2019. A majority of the revenue was generated through online marketing services. However, the operating profit reduced drastically after having peaked over 15 billion yuan two years prior to 2019. Although Baidu controlled about 70 to 80 percent of China’s online search market, a new contender Sogou emerged and is expected to close the gap in the near future. The underdog in the search engine market is a subsidiary of Chinese internet company Sohu, Inc.

Baidu versus Sogou

Sogou was ranked the third most preferred mobile search engine with about 32 percent of market shares. However, it surpassed Baidu by a wide margin in terms of the daily browsing time spent by each visitor that equaled more than 38 minutes. Furthermore, Sogou pioneered the development of apps to input Chinese characters through a multiplatform replacement keyboard and voice typing. Their latest app - Mobile Keyboard - has given stiff competition to Baidu, compelling the tech giant to aggressively expand in the artificial intelligence sector.

Market share of search engines in China as of September 2020, based on pageview

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Release date

September 2020



Survey time period

as of September 2020

Supplementary notes

The data is filtered by the database from a sample exceeding 10 billion pageviews per month collected from across the StatCounter network of more than 2 million websites worldwide.

The source updates and publishes the stats every day. The data are subject to quality assurance testing and revision for 45 days from publication.

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Statistics on "Search engines in China"

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