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U.S. consumers with a brand type preference when buying a new product in 2012

Consumers who have a preference for a certain type of brand when shopping for a new product in the United States in 2012, by product category

by Statista Research Department, last edited Jan 21, 2013
U.S. consumers with a brand type preference when buying a new product in 2012 This statistic presents the results of a consumer survey, conducted by Daymon Worldwide and The Hartman Group in 2012. U.S. consumers were asked if they had a preference for a national, specialty or private label product when trying a new food product. 53 percent of consumers stated they did have a specific preference when trying new brands of frozen pizzas.
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Consumers who have a preference for a certain type of brand when shopping for a new product in the United States in 2012, by product category

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