U.S. consumers with a brand type preference when buying a new product in 2012

This statistic presents the results of a consumer survey, conducted by Daymon Worldwide and The Hartman Group in 2012. U.S. consumers were asked if they had a preference for a national, specialty or private label product when trying a new food product. 53 percent of consumers stated they did have a specific preference when trying new brands of frozen pizzas.

Consumers who have a preference for a certain type of brand when shopping for a new product in the United States in 2012, by product category

Characteristic	Percentage of respondents*
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Release date

January 2013

More information

Region

United States

Survey time period

2012

Number of respondents

approx. 500 per category

Special properties

U.S. consumers

Method of interview

Online survey

Supplementary notes

* Percentage of respondents who expressed a preference when asked if they would prefer a new product introduced under a private versus national versus specialty brand.
Figures are based on the consumer survey "Activating New Opportunities at Retail, 2012".

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