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U.S. consumers with a brand type preference when buying a new product in 2012

Consumers who have a preference for a certain type of brand when shopping for a new product in the United States in 2012, by product category

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Release date

January 2013


United States

Survey time period


Number of respondents

approx. 500 per category

Special properties

U.S. consumers

Method of interview

Online survey

Supplementary notes

* Percentage of respondents who expressed a preference when asked if they would prefer a new product introduced under a private versus national versus specialty brand.
Figures are based on the consumer survey "Activating New Opportunities at Retail, 2012".

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