Social media utilization by U.S. recruiting professionals 2015
Reasons for organizations in the United States to use social media for recruiting as of December 2015
This statistic gives information on the most common reasons for organizations in the United States to use social media for recruiting as of December 2015. During the survey period, 82 percent of respondents stated that the most important reason for their organization to utilize social media recruiting was reaching passive job candidates.
Reasons for organizations in the United States to use social media for recruiting as of December 2015
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| Share of respondents | |
|---|---|
| Recruit passive job candidates who might not otherwise apply or be contacted by the organization | 82% |
| Increase employer brand and recognition | 77% |
| Target job candidates with a very specific set of skills | 71% |
| Allow potential job candidates to easily contact the organization about employment | 64% |
| Target a specific job level to recruit or contact (e.g. entry level, managers, executives) | 61% |
| Less expensive than other methods of recruiting job candidates | 55% |
| Identify potential job candidates in other geographic regions | 53% |
| Target a specific geographic region in which to recruit job candidates | 51% |
| More qualified job candidates relative to the amount of time and effort invested | 44% |
| Effectively disseminate job- and organization-related information | 43% |
| Create an online community focused on organization | 36% |
| Large quantity of job candidates relative to the amount of time and effort invested | 34% |
| Target traditionally underrepresented people groups (e.g. women, minorities, veterans, people with disabilities) | 33% |
| Other | 1% |
Source
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Statistics on "Online recruiting and social media"
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