• Social media utilization by recruiting professionals 2015

This statistic gives information on the most common reasons for organizations in the United States to use social media for recruiting as of December 2015. During the survey period, 82 percent of respondents stated that the most important reason for their organization to utilize social media recruiting was reaching passive job candidates.

Reasons for organizations in the United States to use social media for recruiting as of December 2015

Characteristic	Share of respondents
Recruit passive job candidates who might not otherwise apply or be contacted by the organization	82%
Increase employer brand and recognition	77%
Target job candidates with a very specific set of skills	71%
Allow potential job candidates to easily contact the organization about employment	64%
Target a specific job level to recruit or contact (e.g. entry level, managers, executives)	61%
Less expensive than other methods of recruiting job candidates	55%
Identify potential job candidates in other geographic regions	53%
Target a specific geographic region in which to recruit job candidates	51%
More qualified job candidates relative to the amount of time and effort invested	44%
Effectively disseminate job- and organization-related information	43%
Create an online community focused on organization	36%
Large quantity of job candidates relative to the amount of time and effort invested	34%
Target traditionally underrepresented people groups (e.g. women, minorities, veterans, people with disabilities)	33%
Other	1%

Loading statistic...

Source

Show detailed source information?

Already a member?

Source

Release date

January 2016

More information

Region

United States

Survey time period

November 19 to December 4, 2015

Number of respondents

327 respondents

Special properties

HR professionals currently using social networking websites to recruit job candidates

Supplementary notes

Respondents were randomly selected SHRM members with the job function of employment or recruiting, 69% of respondents had only US-based operations.

Other statistics on the topic

Leading countries based on LinkedIn audience size as of April 2021 (in millions)

Social Media & User-Generated Content

Countries with the most LinkedIn users 2021

Percentage of U.S. internet users who use LinkedIn as of 3rd quarter 2020, by age group

Social Media & User-Generated Content

LinkedIn usage penetration in the United States 2020, by age group

Distribution of LinkedIn users worldwide as of April 2021, by gender

Social Media & User-Generated Content

LinkedIn: distribution of global audiences 2021, by gender

Distribution of LinkedIn users worldwide as of April 2021, by age group

Social Media & User-Generated Content

LinkedIn: distribution of global audiences 2021, by age group

	Basic Account	Instant Access Single Account
Our services Click the question mark for further information	Free	$39 per month* (billed annually)
Basic statistics
Premium statistics

Graph download
Download PDF
Excel download
	Register	Purchase now