Social media utilization by U.S. recruiting professionals 2015

This statistic gives information on the most common reasons for organizations in the United States to use social media for recruiting as of December 2015. During the survey period, 82 percent of respondents stated that the most important reason for their organization to utilize social media recruiting was reaching passive job candidates.
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Reasons for organizations in the United States to use social media for recruiting as of December 2015
Share of respondents
Recruit passive job candidates who might not otherwise apply or be contacted by the organization82%
Increase employer brand and recognition77%
Target job candidates with a very specific set of skills71%
Allow potential job candidates to easily contact the organization about employment64%
Target a specific job level to recruit or contact (e.g. entry level, managers, executives)61%
Less expensive than other methods of recruiting job candidates55%
Identify potential job candidates in other geographic regions53%
Target a specific geographic region in which to recruit job candidates51%
More qualified job candidates relative to the amount of time and effort invested44%
Effectively disseminate job- and organization-related information43%
Create an online community focused on organization36%
Large quantity of job candidates relative to the amount of time and effort invested34%
Target traditionally underrepresented people groups (e.g. women, minorities, veterans, people with disabilities)33%
Other1%
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