Number of monthly active Instagram users from January 2013 to December 2016 (in millions)

Loading statistic...
Number of users in millions
Jan '1390
Feb '13100
Jun '13130
Sep '13150
Mar '14200
Dec '14300
Sep '15400
Jun '16500
Dec '16600
Complete Source Details
About This Statistic

This statistic gives information on the number of monthly active Instagram users as of December 2016. As of that month, the mainly mobile photo sharing network had reached 600 million monthly active users, up from 500 million in June 2016. The app is one of the most popular social networks worldwide.


Instagram is a mobile social network that allows users to edit and share photos as well as videos. In 2015, there were approximately more than 77.6 million active Instagram users in the United States. This figure is projected to surpass 111 million in 2019. Instagram is most popular with teens and young Millennials – this holds true in the United States where more than half of Instagram’s user base is between 18 and 29 years old. Globally speaking, 41 percent of users are 24 years of age or younger. Instagram is the preferred social network of teens in the United States, beating out Twitter and Facebook.

Due to the apps visual nature and high user engagement rate, Instagram is also a valuable social media marketing tool. As of March 2016, 98 percent of fashion brands had an Instagram profile. As of December 2016, average number of image brand posts on Instagram was 27.9 posts per month.

Show more…
Special Functions
Download as ...
Graphic (PNG)
Excel (XLS)
PowerPoint (PPT)
PDF
Options
Settings
Print
Research Alerts
Download started
Please be patient - this may take a moment

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "Instagram"

The most important statistics

Related Studies: Available to Download in PDF or PPTX Format

Instagram

All Information
in one Presentation

Instagram

Everything On "Instagram" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics. 93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money

only

$588*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions