Number of monthly active Instagram users from January 2013 to June 2018 (in millions)

Instagram: number of monthly active users 2013-2018 This statistic gives information on the number of monthly active Instagram users as of June 2018. As of that month, the mainly mobile photo sharing network had reached 1 billion monthly active users, up from 800 million in September 2ß17. The app is one of the most popular social networks worldwide.
Instagram is a mobile social network that allows users to edit and share photos as well as videos. In 2015, there were approximately more than 77.6 million active Instagram users in the United States. This figure is projected to surpass 111 million in 2019. Instagram is most popular with teens and young Millennials – this holds true in the United States where more than half of Instagram’s user base is between 18 and 29 years old. Globally speaking, 41 percent of users are 24 years of age or younger. Instagram is the preferred social network of teens in the United States, beating out Twitter and Facebook.

Due to the apps visual nature and high user engagement rate, Instagram is also a valuable social media marketing tool. As of March 2016, 98 percent of fashion brands had an Instagram profile. As of December 2016, average number of image brand posts on Instagram was 27.9 posts per month.
Show more
Loading statistic...
Number of users in millions
Jan '1390
Feb '13100
Jun '13130
Sep '13150
Mar '14200
Dec '14300
Sep '15400
Jun '16500
Dec '16600
Apr '17700
Sep '17800
Jun '181,000
Number of users in millions
Jan '1390
Feb '13100
Jun '13130
Sep '13150
Mar '14200
Dec '14300
Sep '15400
Jun '16500
Dec '16600
Apr '17700
Sep '17800
Jun '181,000
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
This statistic gives information on the number of monthly active Instagram users as of June 2018. As of that month, the mainly mobile photo sharing network had reached 1 billion monthly active users, up from 800 million in September 2ß17. The app is one of the most popular social networks worldwide.
Instagram is a mobile social network that allows users to edit and share photos as well as videos. In 2015, there were approximately more than 77.6 million active Instagram users in the United States. This figure is projected to surpass 111 million in 2019. Instagram is most popular with teens and young Millennials – this holds true in the United States where more than half of Instagram’s user base is between 18 and 29 years old. Globally speaking, 41 percent of users are 24 years of age or younger. Instagram is the preferred social network of teens in the United States, beating out Twitter and Facebook.

Due to the apps visual nature and high user engagement rate, Instagram is also a valuable social media marketing tool. As of March 2016, 98 percent of fashion brands had an Instagram profile. As of December 2016, average number of image brand posts on Instagram was 27.9 posts per month.
Show more
Release date
June 2018
Region
Worldwide
Survey time period
January 2013 to June 2018

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:

Related Studies: Available to Download in PDF or PPTX Format

Instagram

All Information
in one Presentation

Instagram

Everything On "Instagram" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Instagram"

  • Overview
  • Benchmark
  • Demographics
The most important statistics
  • Usage
  • Advertising and marketing
The most important statistics
  • Influencers
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News