iPhone share of Apple’s revenue – additional information
Since its introduction in 2007, Apple's iPhone sales have consistently increased, going from around 40 million units sold in 2010 to more than 212 million iPhones sold in 2016 alone. iPhone sales worldwide generated more than 136 billion U.S. dollars in revenues in 2016. As sales increased, the iPhone gained space within the company, and has become the most successful Apple product to date. The iPhone’s share of the company’s total revenue has jumped from about 25 percent in the beginning of 2009 to around 70 percent in the first quarter of 2017. As of the first quarter of 2017 (4Q '16 calendar year), iPhone’s share of Apple’s revenue was at 69.4 percent, the third highest figure to date. Much of the iPhone’s success can be attributed to Apple’s ability to keep the product competitive throughout the years, with new releases and updates.
The recent growth in iPhone sales revenue can be attributed to the release of iPhone 8 and 8s, as well as iPhone X, which were announced on September 12, 2017 and released on November 3, 2017. IPhone X, with its full-screen new design, generated much excitement among Apple fans and reported strong sales in the holiday season of 2017.