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iPhone sales share of Apple's total revenue worldwide from 1st quarter 2009 to 3rd quarter 2018

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iPhone revenue as share of Apple's total revenue 2009-2018, by quarter This graph shows Apple's iPhone revenue as a percentage of the company’s total global revenue in each respective quarter from 2009 to 2018. In the third quarter of 2018, Apple generated 56.15 percent of its revenue from iPhone sales.
iPhone share of Apple’s revenue – additional information

Since its introduction in 2007, Apple's iPhone sales have consistently increased, going from around 40 million units sold in 2010 to more than 212 million iPhones sold in 2016 alone. iPhone sales worldwide generated more than 136 billion U.S. dollars in revenues in 2016. As sales increased, the iPhone gained space within the company, and has become the most successful Apple product to date. The iPhone’s share of the company’s total revenue has jumped from about 25 percent in the beginning of 2009 to around 56 percent in the third quarter of 2018. Much of the iPhone’s success can be attributed to Apple’s ability to keep the product competitive throughout the years, with new releases and updates.

The recent growth in iPhone sales revenue can be attributed to the release of iPhone 8 and 8s, as well as iPhone X, which were announced on September 12, 2017 and released on November 3, 2017. IPhone X, with its full-screen new design, generated much excitement among Apple fans and reported strong sales in the holiday season of 2017.
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Description Source More information
This graph shows Apple's iPhone revenue as a percentage of the company’s total global revenue in each respective quarter from 2009 to 2018. In the third quarter of 2018, Apple generated 56.15 percent of its revenue from iPhone sales.
iPhone share of Apple’s revenue – additional information

Since its introduction in 2007, Apple's iPhone sales have consistently increased, going from around 40 million units sold in 2010 to more than 212 million iPhones sold in 2016 alone. iPhone sales worldwide generated more than 136 billion U.S. dollars in revenues in 2016. As sales increased, the iPhone gained space within the company, and has become the most successful Apple product to date. The iPhone’s share of the company’s total revenue has jumped from about 25 percent in the beginning of 2009 to around 56 percent in the third quarter of 2018. Much of the iPhone’s success can be attributed to Apple’s ability to keep the product competitive throughout the years, with new releases and updates.

The recent growth in iPhone sales revenue can be attributed to the release of iPhone 8 and 8s, as well as iPhone X, which were announced on September 12, 2017 and released on November 3, 2017. IPhone X, with its full-screen new design, generated much excitement among Apple fans and reported strong sales in the holiday season of 2017.
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Release date
July 2018
Region
Worldwide
Survey time period
2009 to 2018
Supplementary notes
The quarterly periods for Apple's fiscal year include the following: early October to late December of the previous year (first quarter), early January to late March of the stated year (second quarter), early April to late June of the stated year (3rd quarter) and early July to late September of the stated year (4th quarter). Example: The first quarter of 2008 of Apple's fiscal year covers the period from 30/09/2007 to 12/29/2007.

iPhone revenue figures include deferrals and amortization of related non-software services and software upgrade rights.

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