Reasons influencing the buying behavior of frozen desserts 2012

This statistic presents the results of a consumer survey, conducted by AMG Strategic Consultants in 2012. Shoppers in the United States were asked about the determinants for buying fewer frozen desserts. 22 percent of survey respondents answered they purchase fewer frozen desserts due to higher prices or costs.

Consumers' reasons for buying fewer frozen desserts in the United States in 2012

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Release date

October 2012


United States

Survey time period

April 2012

Special properties

U.S. consumers

Supplementary notes

The original source does not provide any information regarding the missing percentage points.
In addition, the original source does not provide any information on the number of conducted interviews, the agegroup, or the type of survey.

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