Sales of the leading frozen novelty brands in the U.S. 2020

For the 12 weeks ended February 23, 2020, the Nestlé Drumstick was the leading frozen novelty brand behind the private label brands, generating sales of up to 67.48 million U.S. dollars. Introduced in 1928, the Nestlé Drumstick is a frozen- dessert-filled ice cream cone, which is typically filed with vanilla frozen dairy dessert and coated in chocolate and nuts.

The frozen novelty brands market in the U.S.

The frozen novelty category consists of separately packaged frozen desserts such as ice cream sandwiches, fudge sticks or juice bars. The desserts are available from a range of supermarkets, ice cream trucks and convenience stores. Magnum was the tenth leading frozen novelty brand in the United States, based on sales of about 22.7 million U.S. dollars but experienced a sales increase of 15.2 percent compared to the previous year. In 2017, the Nestlé Drumstick had a market share of 9.62 percent in the United States**. Nestlé S.A. is the largest food company in the world based on sales and their reach is partly attributed to their advertising spend which reached approximately 2.2 billion U.S. dollars in 2018.