For the 12 weeks ended February 21, 2021, the Nestlé Drumstick was the leading frozen novelty brand behind the private label brands, generating sales of up to 92.48 million U.S. dollars. Introduced in 1928, the Nestlé Drumstick is a frozen- dessert-filled ice cream cone, which is typically filed with vanilla frozen dairy dessert and coated in chocolate and nuts.
The frozen novelty brands market in the U.S.
The frozen novelty category consists of separately packaged frozen desserts such as ice cream sandwiches, fudge sticks or juice bars. The desserts are available from a range of supermarkets, ice cream trucks and convenience stores. Magnum was the tenth leading frozen novelty brand in the United States, based on sales of about 22.7 million U.S. dollars but experienced a sales increase of 15.2 percent compared to the previous year. In 2017, the Nestlé Drumstick had a market share of 9.62 percent in the United States**. Nestlé S.A. is the largest food company in the world based on sales and their reach is partly attributed to their advertising spend which reached approximately 2.3 billion U.S. dollars in 2019.
Sales of the leading frozen novelty brands in the United States in 2021, based on sales
(in million U.S. dollars)
Total U.S. multi-outlet sales with C-store (supermarkets, drug stores, mass market retailers, gas/C-stores, military commissaries, and select club and dollar retail chains) for the 12 weeks ended February 21, 2021.
Numbers have been rounded to provide a better understanding of the statistic.
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Frozen & Refrigerated Buyer. (April 2, 2021). Sales of the leading frozen novelty brands in the United States in 2021, based on sales (in million U.S. dollars) [Graph]. In Statista. Retrieved May 18, 2022, from https://www.statista.com/statistics/253678/leading-10-frozen-novelty-brands-in-the-us/
Frozen & Refrigerated Buyer. "Sales of the leading frozen novelty brands in the United States in 2021, based on sales (in million U.S. dollars)." Chart. April 2, 2021. Statista. Accessed May 18, 2022. https://www.statista.com/statistics/253678/leading-10-frozen-novelty-brands-in-the-us/
Frozen & Refrigerated Buyer. (2021). Sales of the leading frozen novelty brands in the United States in 2021, based on sales (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 18, 2022. https://www.statista.com/statistics/253678/leading-10-frozen-novelty-brands-in-the-us/
Frozen & Refrigerated Buyer. "Sales of The Leading Frozen Novelty Brands in The United States in 2021, Based on Sales (in Million U.S. Dollars)." Statista, Statista Inc., 2 Apr 2021, https://www.statista.com/statistics/253678/leading-10-frozen-novelty-brands-in-the-us/
Frozen & Refrigerated Buyer, Sales of the leading frozen novelty brands in the United States in 2021, based on sales (in million U.S. dollars) Statista, https://www.statista.com/statistics/253678/leading-10-frozen-novelty-brands-in-the-us/ (last visited May 18, 2022)