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Global Instagram follower engagement rate 2022, by type of post

Average Instagram follower engagement with selected post types worldwide in January 2022, by post type

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Sources

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In cooperation with
DataReportal
Release date

January 2022

Region

Worldwide

Survey time period

January 2022

Special properties

Instagram business accounts; engagements refers to combined number of likes and comments on a post compared to the number of account followers at the time of post publication

Supplementary notes

Engagement rate as used here refers to the combined number of likes and comments on a post compared to the number of account followers at the time of post publication.

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Statistics on " Instagram marketing and advertising "

Statistics on Instagram marketing and advertising

Overview

5

Usage

8

Metrics

5

Successful brands

4

Competitors

4

Influencers

6

Audience

6

Further related statistics

19
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