Global Instagram follower engagement rate 2023, by type of post

Average Instagram follower engagement with selected post types worldwide as of November 2023, by post type

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Release date

February 2024

Region

Worldwide

Survey time period

September 1 to November 30, 2023

Special properties

Instagram business accounts; engagements refers to combined number of likes and comments on a post compared to the number of account followers at the time of post publication

Supplementary notes

Engagement rate as used here refers to the combined number of likes and comments on a post compared to the number of account followers at the time of post publication.

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