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Global Instagram follower engagement rate 2020, by type of post

During the third quarter of 2020, the average Instagram business profile follower engagement with posts on a page was 0.96 percent. Video posts drew the highest level of engagement from page followers, having an interaction rate of 1.03 percent.

Average Instagram follower engagement with selected post types worldwide during 3rd quarter 2020

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Sources

Release date

October 2020

Region

Worldwide

Survey time period

Q3 2020

Special properties

Instagram business accounts; engagements refers to combined number of likes and comments on a post compared to the number of account followers at the time of post publication

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Statistics on "Instagram marketing and advertising"

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