Global Instagram follower engagement rate 2024, by type of post

Average Instagram follower engagement with selected post types worldwide as of February 2024, by post type

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Release date

April 2024

Region

Worldwide

Survey time period

December 1, 2023 to February 29, 2024

Special properties

Instagram business accounts; engagements refers to combined number of likes and comments on a post compared to the number of account followers at the time of post publication

Supplementary notes

Engagement rate as used here refers to the combined number of likes and comments on a post compared to the number of account followers at the time of post publication.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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