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Global Instagram follower engagement rate 2021, by type of post

Average Instagram follower engagement with selected post types worldwide in October 2021, by post type

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Release date

October 2021

Region

Worldwide

Survey time period

October 2021

Special properties

Instagram business accounts; engagements refers to combined number of likes and comments on a post compared to the number of account followers at the time of post publication

Supplementary notes

Engagement rate as used here refers to the combined number of likes and comments on a post compared to the number of account followers at the time of post publication.

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Statistics on "Instagram marketing and advertising"

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