Instagram adoption curve of leading brands as of Q3 2013

This statistic gives information on the Instagram adoption curve of the top 100 brands worldwide as of 3rd quarter 2013. It was found that 44 percent of the leading global brands had more than 10,000 followers on the photo sharing app.

Instagram adoption curve of leading brands as of 3rd quarter 2013

Share of brands
Have an Instagram account71%
Active account (photos posted)65%
1+ photos per week57%
10,000+ followers44%
20,000+ followers35%
100,000+ followers19%
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Source

Release date

October 2013

Region

Worldwide

Survey time period

3rd quarter 2013

Special properties

Interbrand top 100 brands

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