Global Instagram follower engagement rate 2022, by type of post

Published by
Stacy Jo Dixon,
Aug 22, 2023
As of November 2022, the average Instagram business profile follower engagement with posts on a page was 0.65 percent. Overall, carousel posts (posts with multiple images or videos) drew the highest level of engagement from page followers, having an interaction rate of 0.76 percent. In addition, the engagement rate for video posts on the social media platform was 0.66 percent.

Average Instagram follower engagement with selected post types worldwide as of November 2022, by post type

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Release date

January 2023

Region

Worldwide

Survey time period

September 1 to November 30, 2022

Special properties

Instagram business accounts; engagements refers to combined number of likes and comments on a post compared to the number of account followers at the time of post publication

Supplementary notes

Engagement rate as used here refers to the combined number of likes and comments on a post compared to the number of account followers at the time of post publication.

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