Leading brands ranked by number of Instagram followers as of December 2017 (in millions)

Most popular brands on Instagram 2017, by followers This statistic gives information on the number of Instagram followers of leading global brands as of August 2017. During that month, National Geographic had more than 83 million Instagram followers. Nike was ranked second with 75.4 million followers on the social networking app. In September 2017, Instagram reported 700 million monthly active users, making it one of the most popular social networks worldwide. Following brands and celebrities is one of the most popular Instagram activities, making Instagram is a highly relevant marketing channel - in September 2017, the company reported 2 million monthly active advertisers on its platform.
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Number of Instagram followers in 1,000
National Geographic 83.4
nike 75.4
Victoria's Secret 58
Real Madrid C.F. 54.1
FC Barcelona 53.4
9GAG: Go Fun The World 42.8
Nike Football (Soccer) 30.8
NASA 29.2
NBA 25.8
CHANEL 25.3
H&M 23.9
ZARA Official 23.6
adidas Originals 23.5
National Geographic Travel 21.5
Louis Vuitton Official20.3
Number of Instagram followers in 1,000
National Geographic 83.4
nike 75.4
Victoria's Secret 58
Real Madrid C.F. 54.1
FC Barcelona 53.4
9GAG: Go Fun The World 42.8
Nike Football (Soccer) 30.8
NASA 29.2
NBA 25.8
CHANEL 25.3
H&M 23.9
ZARA Official 23.6
adidas Originals 23.5
National Geographic Travel 21.5
Louis Vuitton Official20.3
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This statistic gives information on the number of Instagram followers of leading global brands as of August 2017. During that month, National Geographic had more than 83 million Instagram followers. Nike was ranked second with 75.4 million followers on the social networking app. In September 2017, Instagram reported 700 million monthly active users, making it one of the most popular social networks worldwide. Following brands and celebrities is one of the most popular Instagram activities, making Instagram is a highly relevant marketing channel - in September 2017, the company reported 2 million monthly active advertisers on its platform.
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Release date
December 2017
Region
Worldwide
Survey time period
December 2017
Special properties
except celebrities
More information
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