Leading brands ranked by number of Instagram followers as of August 2017 (in millions)

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Number of Instagram followers in 1,000
National Geographic 80.3
nike 73.9
Victoria's Secret 56.8
Real Madrid C.F. 52.1
FC Barcelona 51.7
9GAG: Go Fun The World 41.6
Nike Football (Soccer) 29.6
NASA 26.5
NBA 24.5
CHANEL 23.7
H&M 22.4
adidas Originals 21.9
ZARA Official 21.6
National Geographic Travel 19.6
Manchester United 18.8
© Statista 2017

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About This Statistic

This statistic gives information on the number of Instagram followers of leading global brands as of August 2017. During that month, National Geographic had more than 80 million Instagram followers. Nike was ranked second with 73.9 million followers on the social networking app. In April 2017, Instagram reported 700 million monthly active users, making it one of the most popular social networks worldwide. Following brands and celebrities is one of the most popular Instagram activities, making Instagram is a highly relevant marketing channel - in March 2017, the company reported 1 million monthly active advertisers on its platform.

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