Leading brands ranked by number of Instagram followers as of May 2017 (in millions)

Loading statistic...
Expand statistic
Number of Instagram followers in 1,000
National Geographic77.2
Nike72
Victoria's Secret55.2
FC Barcelona50.1
Real Madrid FC49.3
9GAG39.9
Nike Football28.1
NASA24.1
NBA23.1
Chanel21.6
H&M21.1
Adidas Originals20.2
Zara19.5
National Geographic Travel17.6
Manchester United17.6
© Statista 2017

Show further information

Complete Source Details

AdvertisementTableau Software
 
About This Statistic

This statistic gives information on the number of Instagram followers of leading global brands as of May 2017. During that month, National Geographic had more than 77.2 million Instagram followers. Nike was ranked second with 72 million followers on the social networking app. In April 2017, Instagram reported 700 million monthly active users, making it one of the most popular social networks worldwide. Following brands and celebrities is one of the most popular Instagram activities, making Instagram is a highly relevant marketing channel - in March 2017, the company reported 1 million monthly active advertisers on its platform.

Special Functions
Download as ...
Graphic (PNG)
Excel (XLS)
PowerPoint (PPT)
PDF
Options
Settings
Print
Research Alerts
Download started
Please be patient - this may take a moment

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "Social media usage worldwide"

The most important statistics
The most important statistics
The most important statistics

Related Studies: Available to Download in PDF or PPTX Format

Brands on Social Media

All Information
in one Presentation

Brands on Social Media

Everything On "Brands on Social Media" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics. 93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money

only

$588*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions