In 2020, TV is expected to receive 49 percent of the total advertising spending in Mexico. The share is expected to decrease to 43 percent by 2024. On the other hand, internet ad spend share is projected to increase from 28 to 34 percent in the same time period.
Distribution of advertising spending in Mexico from 2018 to 2024, by medium
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GroupM. (December 2, 2019). Distribution of advertising spending in Mexico from 2018 to 2024, by medium [Graph]. In Statista. Retrieved February 18, 2020, from https://www.statista.com/statistics/254152/distribution-of-advertising-spending-in-mexico-by-medium/
GroupM. "Distribution of advertising spending in Mexico from 2018 to 2024, by medium." Chart. December 2, 2019. Statista. Accessed February 18, 2020. https://www.statista.com/statistics/254152/distribution-of-advertising-spending-in-mexico-by-medium/
GroupM. (2019). Distribution of advertising spending in Mexico from 2018 to 2024, by medium. Statista. Statista Inc.. Accessed: February 18, 2020. https://www.statista.com/statistics/254152/distribution-of-advertising-spending-in-mexico-by-medium/
GroupM. "Distribution of Advertising Spending in Mexico from 2018 to 2024, by Medium." Statista, Statista Inc., 2 Dec 2019, https://www.statista.com/statistics/254152/distribution-of-advertising-spending-in-mexico-by-medium/
GroupM, Distribution of advertising spending in Mexico from 2018 to 2024, by medium Statista, https://www.statista.com/statistics/254152/distribution-of-advertising-spending-in-mexico-by-medium/ (last visited February 18, 2020)
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