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Commonly used e-mail marketing metrics worldwide in 2018

Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018

by A. Guttmann, last edited Jan 22, 2019
Commonly used e-mail marketing metrics worldwide in 2018 The statistic presents data on the leading e-mail marketing metrics used by industry professionals worldwide as of January 2018. During the survey, 28 percent of responding marketers said they did not have any metrics they focused on, yet, 63 percent of respondents said they were tracking opens and clicks for each send.
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Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018

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