The statistic presents data on the leading e-mail marketing metrics used by industry professionals worldwide as of January 2018. During the survey, 28 percent of responding marketers said they did not have any metrics they focused on, yet, 63 percent of respondents said they were tracking opens and clicks for each send.
Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018
Characteristic
Share of respondents
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GetResponse. (May 30, 2018). Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018 [Graph]. In Statista. Retrieved September 12, 2024, from https://www.statista.com/statistics/254400/use-of-e-mail-marketing-metrics-worldwide/
GetResponse. "Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018." Chart. May 30, 2018. Statista. Accessed September 12, 2024. https://www.statista.com/statistics/254400/use-of-e-mail-marketing-metrics-worldwide/
GetResponse. (2018). Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018. Statista. Statista Inc.. Accessed: September 12, 2024. https://www.statista.com/statistics/254400/use-of-e-mail-marketing-metrics-worldwide/
GetResponse. "Leading E-mail Marketing Metrics Used by Industry Professionals Worldwide as of January 2018." Statista, Statista Inc., 30 May 2018, https://www.statista.com/statistics/254400/use-of-e-mail-marketing-metrics-worldwide/
GetResponse, Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018 Statista, https://www.statista.com/statistics/254400/use-of-e-mail-marketing-metrics-worldwide/ (last visited September 12, 2024)
Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018 [Graph], GetResponse, May 30, 2018. [Online]. Available: https://www.statista.com/statistics/254400/use-of-e-mail-marketing-metrics-worldwide/
