Leading 10 Indian brands 2020 by brand value
The Tata Group of companies was the most valuable brand in India with a value of almost 20 billion U.S. dollars in 2020. At about eight billion dollars, LIC came second in the ranking, followed by Reliance Industries Limited. Tata Group's dominance in the market was evident with its brand value being much higher than LIC and Reliance Industries put together.
Brand value versus brand strength
While brand revenue is an important indicator for a company, the brand strength index is a crucial driver of the brand value. Also known as BSI, the brand strength index is calculated using a scorecard of metrics assessing the company's marketing investment, stakeholder equity and overall business performance. On that front India’s telecom services disruptor, Reliance Jio, was the country’s strongest brand in 2019 with a brand strength index of 87 points out of 100. Part of the Reliance Group, Jio was a new entrant in the listing, and yet managed to be the biggest contender to other more established brands in the country.
The strongest brands lie in engineering
Despite Jio’s challenging lead, the telecom sector had the lowest representation in the brand value pie across the country that year. Engineering and construction companies took over 17 percent of the total brand value share, while the banking sector claimed stakes to 15.4 percent of the Indian market. Globally, the Italian luxury sports car manufacturer, Ferrari claimed the title of the world’s strongest brand, with a score of 94.8 out of 100 and an AAA+ rating.
Brand value versus brand strength
While brand revenue is an important indicator for a company, the brand strength index is a crucial driver of the brand value. Also known as BSI, the brand strength index is calculated using a scorecard of metrics assessing the company's marketing investment, stakeholder equity and overall business performance. On that front India’s telecom services disruptor, Reliance Jio, was the country’s strongest brand in 2019 with a brand strength index of 87 points out of 100. Part of the Reliance Group, Jio was a new entrant in the listing, and yet managed to be the biggest contender to other more established brands in the country.
The strongest brands lie in engineering
Despite Jio’s challenging lead, the telecom sector had the lowest representation in the brand value pie across the country that year. Engineering and construction companies took over 17 percent of the total brand value share, while the banking sector claimed stakes to 15.4 percent of the Indian market. Globally, the Italian luxury sports car manufacturer, Ferrari claimed the title of the world’s strongest brand, with a score of 94.8 out of 100 and an AAA+ rating.
