Ice cream: market share of leading brands in the U.S. 2017

This graph shows the market share of the leading ice cream brands of the United States in 2017, based on generated sales. In that year, Häagen-Dazs captured a market share of 8.4 percent in the United States. The famous ice cream brand generated sales of about 461.3 million U.S. dollars in 2017. Chocolate, vanilla and cookie dough/cookies and cream were among the leading ice cream flavors in the United States in 2013.

Ice cream

Ice cream belongs to the frozen dessert category and serves as an indulgent snack for those who fancy something sweet. Ice cream comes in a large variety of styles ranging from regular ice cream to low-fat ice cream. There are fruity and creamy options available or a combination of both. Creamy options are based on dairy products such as milk or cream.

In the retail landscape, ice cream is sold through different retail channels or specialized ice cream shops or parlors. In the retail aisles, consumers would find ice cream packaged in different sizes, mainly in bulk (gallons or pints) or as bars. Some ice cream suppliers offer seasonal ice cream flavors besides their year-round portfolio in order to meet consumer’s demand of diversification. In addition to private label products, companies shaping the industry include Nestlé Dreyer’s Ice Cream Co., Good Humor/Breyers Ice Cream, Ben & Jerry's Homemade and Wells Enterprises.

At specialized ice cream shops or parlors, consumers may order their desired flavors as scoops and combine them with further mix-ins and toppings. Famous U.S. ice creamery chains comprise Cold Stone Creamery and Häagen-Dasz. The Cold Stone Creamery was founded in 1988 and is currently headquartered in Scottsdale, Arizona.

Market share of the leading ice cream brands in the United States in 2017, based on sales

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Release date

April 2017


United States

Survey time period

52 weeks ended January 22, 2017

Supplementary notes

Total U.S. sales through supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 52 weeks ended January 22, 2017.

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