In the first half of 2021, the global viewability rate of desktop video stood at 77 percent, meaning 77 percent of video ads displayed on desktop were in view in the measured period. This constitutes an increase compared to the 73.6 percent reported in the second half of 2020.
Desktop video advertising viewability rates worldwide from 1st half 2018 to 1st half 2021
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MarketingCharts. (November 5, 2021). Desktop video advertising viewability rates worldwide from 1st half 2018 to 1st half 2021 [Graph]. In Statista. Retrieved March 28, 2024, from https://www.statista.com/statistics/255061/video-advertising-viewability-worldwide/
MarketingCharts. "Desktop video advertising viewability rates worldwide from 1st half 2018 to 1st half 2021." Chart. November 5, 2021. Statista. Accessed March 28, 2024. https://www.statista.com/statistics/255061/video-advertising-viewability-worldwide/
MarketingCharts. (2021). Desktop video advertising viewability rates worldwide from 1st half 2018 to 1st half 2021. Statista. Statista Inc.. Accessed: March 28, 2024. https://www.statista.com/statistics/255061/video-advertising-viewability-worldwide/
MarketingCharts. "Desktop Video Advertising Viewability Rates Worldwide from 1st Half 2018 to 1st Half 2021." Statista, Statista Inc., 5 Nov 2021, https://www.statista.com/statistics/255061/video-advertising-viewability-worldwide/
MarketingCharts, Desktop video advertising viewability rates worldwide from 1st half 2018 to 1st half 2021 Statista, https://www.statista.com/statistics/255061/video-advertising-viewability-worldwide/ (last visited March 28, 2024)
Desktop video advertising viewability rates worldwide from 1st half 2018 to 1st half 2021 [Graph], MarketingCharts, November 5, 2021. [Online]. Available: https://www.statista.com/statistics/255061/video-advertising-viewability-worldwide/