Average e-commerce sales per digital buyer in India 2013-2018

The average sales value per online buyer in India amounted to 111 U.S. dollars in 2018. This was estimated to reach 112 in 2018. Spending per digital shopper had reduced since 2014 despite the steady growth in the share of online population for the country, forecast at 48 percent for 2018.

Average B2C e-commerce spend per online shopper in India from 2013 to 2017, with a forecast for 2018

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Release date

January 2019



Survey time period

2013 to 2017

Supplementary notes

Values for 2013 and 2014 were taken from another report.

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Statistics on "E-commerce in India"

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