In 2018 it was found that marketing e-mails sent out by the energy and environmental sector had a read rate of 70.2 percent, ranking among one of the most read promotional e-mails across industries. Insurance marketing e-mails reached a read rate of 83.1 percent in the same period.
Engagement/read rates of marketing e-mails worldwide in 2018, by industry
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- KPIs of personalized vs. non-personalized e-mails in the U.S. 2017
- Marketing e-mail opens share in Canada 2017-2018, by device
- Number of newsletters to which people subscribed in France 2017
- Canada e-mail marketing CTR 2017-2018
- E-mail marketing click-through rates in the United Kingdom (UK) 2018
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2018
- E-mail marketing open rates in the United Kingdom (UK) 2018
- E-mail service providers share of e-mail campaigns in the United Kingdom (UK) 2013
- Effective methods of acquiring e-mail addresses for marketing in the UK 2011-2013
- E-mail marketing click-to-open rates in the United Kingdom (UK) 2018
- E-mail marketing KPI change in the United Kingdom (UK) 2016
- Global e-mail forward-to-open rate 2015, by audience size
- E-mail click-through rate CTR trend in the United Kingdom (UK) 2009-2018
- Delivery rates in the United Kingdom (UK) 2018, by sector
- E-mail marketing: frequency of contact per address in the United Kingdom (UK) 2013
- Share of U.S. adults buying from firms with immigration ads 2019, by ethnicity
- E-mail marketing unsubscribe rates in the United Kingdom (UK) 2018
- Argentina: ad recall 2015, by channel
- Share of U.S. adults buying from firms using ads to raise sexism issues 2019, by age
- U.S. sales increase influenced by point of sale marketing 2016, by display type
Acoustic. (September 10, 2019). Engagement/read rates of marketing e-mails worldwide in 2018, by industry [Graph]. In Statista. Retrieved March 26, 2021, from https://www.statista.com/statistics/255373/global-e-mail-read-rates-by-sector/
Acoustic. "Engagement/read rates of marketing e-mails worldwide in 2018, by industry." Chart. September 10, 2019. Statista. Accessed March 26, 2021. https://www.statista.com/statistics/255373/global-e-mail-read-rates-by-sector/
Acoustic. (2019). Engagement/read rates of marketing e-mails worldwide in 2018, by industry. Statista. Statista Inc.. Accessed: March 26, 2021. https://www.statista.com/statistics/255373/global-e-mail-read-rates-by-sector/
Acoustic. "Engagement/Read Rates of Marketing E-mails Worldwide in 2018, by Industry." Statista, Statista Inc., 10 Sep 2019, https://www.statista.com/statistics/255373/global-e-mail-read-rates-by-sector/
Acoustic, Engagement/read rates of marketing e-mails worldwide in 2018, by industry Statista, https://www.statista.com/statistics/255373/global-e-mail-read-rates-by-sector/ (last visited March 26, 2021)





