Engagement/rates of marketing e-mails worldwide 2018, by industry

Published by Valentina Dencheva, Jan 6, 2023
In 2018 it was found that marketing e-mails sent out by the energy and environmental sector had a read rate of 70.2 percent, ranking among one of the most read promotional e-mails across industries. Insurance marketing e-mails reached a read rate of 83.1 percent in the same period.

Engagement/read rates of marketing e-mails worldwide in 2018, by industry

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Release date

September 2019

Region

Worldwide

Survey time period

2018

Supplementary notes

The source does not specify the exact survey period.

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