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Engagement rates of marketing e-mails worldwide 2016, by industry

Engagement/read rates of advertising e-mails worldwide in 2016, by industry

Engagement rates of marketing e-mails worldwide 2016, by industry The statistic presents the marketing e-mail read/engagement rates worldwide in 2016, broken down by industry. In the measure period, auto and transportation sector e-mails had a read rate of 60 percent, as well as glanced and skimmed rates of 20 percent.
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Engagement/read rates of advertising e-mails worldwide in 2016, by industry

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Description

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The statistic presents the marketing e-mail read/engagement rates worldwide in 2016, broken down by industry. In the measure period, auto and transportation sector e-mails had a read rate of 60 percent, as well as glanced and skimmed rates of 20 percent.
Show more
Release date
August 2016
Region
Worldwide
Survey time period
2016
Supplementary notes
The source does not specify the exact survey period.
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