The statistic presents information on e-mail campaign testing in the United States in 2012. During the survey, 24 percent of respondents stated they tested one to ten percent of their e-mail campaigns.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Lyris. (November 15, 2012). What percentage of campaigns do you test? [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/255652/e-mail-campaign-testing-in-the-us/?__sso_cookie_checker=failed
Lyris. "What percentage of campaigns do you test?." Chart. November 15, 2012. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/255652/e-mail-campaign-testing-in-the-us/?__sso_cookie_checker=failed
Lyris. (2012). What percentage of campaigns do you test?. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/255652/e-mail-campaign-testing-in-the-us/?__sso_cookie_checker=failed
Lyris. "What Percentage of Campaigns Do You Test?." Statista, Statista Inc., 15 Nov 2012, https://www.statista.com/statistics/255652/e-mail-campaign-testing-in-the-us/?__sso_cookie_checker=failed
Lyris, What percentage of campaigns do you test? Statista, https://www.statista.com/statistics/255652/e-mail-campaign-testing-in-the-us/?__sso_cookie_checker=failed (last visited March 16, 2025)
What percentage of campaigns do you test? [Graph], Lyris, November 15, 2012. [Online]. Available: https://www.statista.com/statistics/255652/e-mail-campaign-testing-in-the-us/?__sso_cookie_checker=failed