Mobile tactics used in the U.S. 2016
Mobile tactics/technologies used in retail marketing in the United States as of April 2016
The statistic presents mobile tactics and technologies used in retail marketing in the United States as of April 2016. During a survey of retail marketers and IT professionals it was found that 57 percent of retailers used mobile coupons to market their businesses.
Mobile tactics/technologies used in retail marketing in the United States as of April 2016
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| Share of respondents | |
|---|---|
| Mobile coupons | 57% |
| Mobile payments | 51% |
| Loyalty app | 40% |
| Push notifications | 34% |
| In-store geolocation technology | 22% |
| None of these | 3% |
Source
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Statistics on "Digital coupons and deals"
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Statistics on "Digital coupons and deals"
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