Opt-in methods used to build e-mail lists in the U.S. as of January 2012

The statistic presents the opt-in methods used to build e-mail list in the United States as of January 2012. During the survey, 13 percent of respondents stated they required a double opt-in.

What opt-in method(s) do you use to build your e-mail lists?

Share of respondents
We use a single opt-in64%
We send unsolicited e-mail (i.e. no opt-in)28%
Use rented/ sponsored lists and trust my list provider17%
We requiere a douple opt-in13%
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Source

Release date

February 2012

Region

United States

Survey time period

December 2011 to January 2012

Special properties

survey among companies with e-mail marketing lists.

Supplementary notes

Multiple answers were possible.

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Statistics on "E-mail marketing "

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