E-mail marketing purposes in the U.S. as of January 2012

The statistic presents the purposes e-mail marketing programs were expected to serve in the United States as of January 2012. During the survey, 17 percent of respondents stated their e-mail marketing program was expected to serve brand awareness.

What is the most important purpose of your e-mail program?

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until September 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

February 2012

Region

United States

Survey time period

December 2011 to January 2012

Number of respondents

n = 332

Method of interview

Online survey

Supplementary notes

The source does not provide information regarding the missing percentage points to 100 percent.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "E-mail marketing "

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.