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Bath & Body Works' net sales worldwide 2010-2019

Bath & Body Works generated net sales amounting to 5.2 billion U.S. dollars in 2019, up from 4.63 billion U.S. dollars the previous year. As its name suggests, Bath & Body Works is a U.S.-based retailer specializing in body care products and home fragrances.

Bath & Body Works company information

Bath & Body Works is a subsidiary of Limited Brands, which also owns the lingerie retailer Victoria’s Secret. There were 1,637 Bath & Body Works stores in the United States, and 102 locations in Canada as of 2019. It appears that the consumer demand for scented bath products and candles is on the rise. In that year, the average Bath & Body Works per store generated 2.43 million U.S. dollars in sales, up from about 1.5 million U.S. dollars in 2010.

Bath & Body Works consumers

Bath & Body Works is the second most frequently used shower and bath preparation brand among women in the United States, according to a May 2017 survey. Dove took first place in that category, with 49 percent of women in the United States using a Dove shower or bath product at some point. In addition to bath and shower products, Bath & Body Works produces a wide range of moisturizers, creams, and lotions in a variety of scents. In 2018, it was estimated that nearly 19 million Americans used a moisturizer from Bath & Body Works.

Net sales of Bath & Body Works worldwide from 2010 to 2019

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Release date

March 2020



Survey time period

2010 to 2019

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Statistics on "Bath & Body Works"

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