Bath & Body Works generated net sales amounting to 6.43 billion U.S. dollars in 2020, up from 5.36 billion U.S. dollars the previous year. As its name suggests, Bath & Body Works is a U.S.-based retailer specializing in body care products and home fragrances.
Bath & Body Works company information
Bath & Body Works is a subsidiary of Limited Brands, which also owns the lingerie retailer Victoria’s Secret. There were 1,633 Bath & Body Works stores in the United States, and 103 locations in Canada as of 2020. It appears that the consumer demand for scented bath products and candles is on the rise. In that year, the average Bath & Body Works per store generated 2.42 million U.S. dollars in sales, up from about 1.5 million U.S. dollars in 2010.
Bath & Body Works consumers
Bath & Body Works is the second most frequently used shower and bath preparation brand among women in the United States, according to a May 2017 survey. Dove took first place in that category, with 49 percent of women in the United States using a Dove shower or bath product at some point. In addition to bath and shower products, Bath & Body Works produces a wide range of moisturizers, creams, and lotions in a variety of scents. In 2020, it was estimated that around 20.12 million Americans used a moisturizer from Bath & Body Works.
Net sales of Bath & Body Works worldwide from 2010 to 2020
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Limited Brands. (March 19, 2021). Net sales of Bath & Body Works worldwide from 2010 to 2020 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 17, 2022, from https://www.statista.com/statistics/255838/net-sales-of-bath-und-body-works-worldwide/
Limited Brands. "Net sales of Bath & Body Works worldwide from 2010 to 2020 (in million U.S. dollars)." Chart. March 19, 2021. Statista. Accessed May 17, 2022. https://www.statista.com/statistics/255838/net-sales-of-bath-und-body-works-worldwide/
Limited Brands. (2021). Net sales of Bath & Body Works worldwide from 2010 to 2020 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 17, 2022. https://www.statista.com/statistics/255838/net-sales-of-bath-und-body-works-worldwide/
Limited Brands. "Net Sales of Bath & Body Works Worldwide from 2010 to 2020 (in Million U.S. Dollars)." Statista, Statista Inc., 19 Mar 2021, https://www.statista.com/statistics/255838/net-sales-of-bath-und-body-works-worldwide/
Limited Brands, Net sales of Bath & Body Works worldwide from 2010 to 2020 (in million U.S. dollars) Statista, https://www.statista.com/statistics/255838/net-sales-of-bath-und-body-works-worldwide/ (last visited May 17, 2022)