The statistic shows the largest brands in China in 2012, by total traditional media advertising expenditure. In 2012, Unilever's brand Lux accounted for 0.5 percent of the Chinese advertising market volume.
Largest brands in China in 2012, by total traditional media advertising expenditure
Traditional media advertising includes television (excl. advertising on television in public transportation), news papers, magazines, radio and outdoor advertising (excl. subway).
The leading twenty brands had a market share of 15 percent as of 2012.
The title of the report has been translated from Chinese.
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CTR MarketResearch. (February 16, 2013). Largest brands in China in 2012, by total traditional media advertising expenditure [Graph]. In Statista. Retrieved January 25, 2025, from https://www.statista.com/statistics/256043/market-share-of-leading-brands-in-china-by-ad-spend/?__sso_cookie_checker=failed
CTR MarketResearch. "Largest brands in China in 2012, by total traditional media advertising expenditure." Chart. February 16, 2013. Statista. Accessed January 25, 2025. https://www.statista.com/statistics/256043/market-share-of-leading-brands-in-china-by-ad-spend/?__sso_cookie_checker=failed
CTR MarketResearch. (2013). Largest brands in China in 2012, by total traditional media advertising expenditure. Statista. Statista Inc.. Accessed: January 25, 2025. https://www.statista.com/statistics/256043/market-share-of-leading-brands-in-china-by-ad-spend/?__sso_cookie_checker=failed
CTR MarketResearch. "Largest Brands in China in 2012, by Total Traditional Media Advertising Expenditure." Statista, Statista Inc., 16 Feb 2013, https://www.statista.com/statistics/256043/market-share-of-leading-brands-in-china-by-ad-spend/?__sso_cookie_checker=failed
CTR MarketResearch, Largest brands in China in 2012, by total traditional media advertising expenditure Statista, https://www.statista.com/statistics/256043/market-share-of-leading-brands-in-china-by-ad-spend/?__sso_cookie_checker=failed (last visited January 25, 2025)
Largest brands in China in 2012, by total traditional media advertising expenditure [Graph], CTR MarketResearch, February 16, 2013. [Online]. Available: https://www.statista.com/statistics/256043/market-share-of-leading-brands-in-china-by-ad-spend/?__sso_cookie_checker=failed
