This statistic presents digital video advertising spending in the United States from 2017 to 2021. In 2017, U.S. digital advertising expenditures were forecast to reach 13.23 billion U.S. dollars and projected to grow to 22.18 billion U.S. dollars in 2021.
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Digital video advertising spending in the U.S. 2017-2021
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Digital video advertising spending in the United States from 2017 to 2021 (in billion U.S. dollars)
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This statistic presents digital video advertising spending in the United States from 2017 to 2021. In 2017, U.S. digital advertising expenditures were forecast to reach 13.23 billion U.S. dollars and projected to grow to 22.18 billion U.S. dollars in 2021.
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This statistic presents digital video advertising spending in the United States from 2017 to 2021. In 2017, U.S. digital advertising expenditures were forecast to reach 13.23 billion U.S. dollars and projected to grow to 22.18 billion U.S. dollars in 2021.
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- Release date
- August 2017
- Region
- United States
- Survey time period
- 2016
- Special properties
- all figures are estimates
More information
- Region
- United States
- Survey time period
- 2016
- Special properties
- all figures are estimates
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Statistics on "Online video in the United States"
- Audiences
The most important statistics
- Percentage of internet users who watch online video content on any device as of January 2018, by countryShare of internet users who watch online videos 2018, by country
- Number of digital video viewers in the United States from 2012 to 2021 (in millions)Digital video viewers in the United States 2012-2021
- Digital video penetration in the United States from 2013 to 2021Digital video penetration in the United States 2013-2021
- Frequency of internet users in the United States watching online video in 2016United States: online video viewing frequency 2016
- Monthly time spent on watching video content in the United States in 3rd quarter 2016, by medium (in minutes)Time spent on watching video content in the U.S. 2016, by medium
- Percentage of internet users in selected countries who watch online video content every day as of January 2018Daily online video usage in selected countries 2018
- Number of monthly logged-in YouTube viewers worldwide as of May 2018 (in billions)Global logged-in YouTube viewers per month 2017-2018
- Most popular online video categories in the United States as of February 2017Leading online video categories in the United States 2017
- Platforms and content
The most important statistics
- Most popular online video properties in the United States as of June 2018, ranked by unique viewers (in millions)Leading U.S. video properties 2018, by unique viewers
- Social media platforms accessed by internet users in the United States to watch videos as of December 2017U.S. social media platform usage for video viewing 2017
- Most popular YouTube partner channels in the United States in April 2018, ranked by unique viewers (in millions)Most popular U.S. YouTube partner channels 2018, ranked by viewers
- Share of U.S. population who have used YouTube to watch music videos or listen to music as of February 2017, by occurrenceU.S. users who use YouTube to watch or listen to music 2017, by occurrence
- Most popular YouTube videos based on total global views as of June 2018 (in billions)Most viewed YouTube videos of all time 2018
- Frequency of YouTube use in the United States as of October 2017YouTube usage frequency in the United States 2018
- Frequency of YouTube use among mobile users in the United States as of 2nd quarter 2017Mobile YouTube usage frequency in the United States 2017
- Percentage of U.S. internet users who use YouTube as of January 2018, by age groupYouTube usage reach in the United States 2018, by age group
- Mobile video
The most important statistics
- Number of mobile phone video viewers worldwide from 2016 to 2021 (in billions)Global mobile phone video viewers 2016-2021
- Most popular mobile music and video apps in the United States as of May 2018, by monthly users (in millions)Most popular entertainment apps in the U.S. 2018, by audience
- Most popular mobile music and video apps in the United States as of May 2018, by reachMost popular entertainment apps in the U.S. 2018, by reach
- Number of mobile phone video viewers in the United States from 2014 to 2020 (in millions)Mobile phone video viewers in the United States 2014-2020
- Number of tablet video viewers in the United States from 2013 to 2020 (in millions)Tablet video viewers in the United States 2013-2020
- Number of daily mobile video views on Snapchat as of April 2016 (in billions)Daily mobile video viewing volume on Snapchat 2015-2016
- Market reach of the most popular mobile app categories in the United States as of May 2018Leading mobile app categories in the United States 2018, by reach
- Leading entertainment apps in the Apple App Store in the United States in July 2018, by number of downloads Leading iPhone entertainment apps in the U.S. 2018, by downloads
- Advertising and marketing
The most important statistics
- Online video advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)Online video ad spend worldwide 2015-2017
- Share of advertising spending in the United States in 2018, by mediumShare of U.S. ad spend 2018, by medium
- Digital video advertising spending in the United States from 2015 to 2017 (in billion U.S. dollars)Digital video advertising spending in the U.S. 2015-2017
- Digital video advertising spending in the United States from 2017 to 2021 (in billion U.S. dollars)Digital video advertising spending in the U.S. 2017-2021
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad lengthDigital video ad impressions in the U.S. 2014-2018, by ad length
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 4th quarter 2017, by content lengthDigital video ad views in the U.S. 2016-2017, by content length
- Distribution of digital video ad views in the United States from 1st quarter 2014 to 4th quarter 2017, by deviceDigital video ad views in the U.S. 2014-2017, by device
- Average number of monthly video posts by brands to Instagram from January 2016 to December 2017Instagram: monthly video posts by brands 2016-2017
- Video on demand
The most important statistics
- Number of digital video users in the United States from 2016 to 2022, by type (in millions)Digital Market Outlook: users of digital video in the U.S. 2016-2022, by type
- Reasons for signing up to subscription video on demand (SVoD) services in the United States in 2017Reasons for signing up to SVoD services in the U.S. 2017
- Subscription video on demand (SVoD) revenue worldwide in 2010, 2015 and 2020 (in billion U.S. dollars)SVOD revenue worldwide 2010-2020
- Subscription video on demand (SVoD) revenue in the United States in 2014 and 2016 (in billion U.S. dollars)SVOD revenue in the U.S. 2014-2016
- Preferred over-the-top (OTT) services among consumers in the United States as of September 2016OTT services preferred in the U.S. 2016
- Leading video subscription services in the United States in 2017, by number of subscribers (in millions)Leading video subscription services in the U.S. 2017, by number of subscribers
- Number of Netflix streaming subscribers in the United States from 3rd quarter 2011 to 2nd quarter 2018 (in millions)Number of Netflix streaming subscribers in the U.S. 2011-2018
- Number of titles available on Netflix in the United States in 2010 and 2018Number of titles available on Netflix in the U.S. 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Online video share in digital display ad spend in the United Kingdom (UK) 2011-2017
- Online video advertising spending in the United Kingdom (UK) 2017, by format
- Online video advertising year-on-year growth in Germany 2013-2015
- Year-on-year change in online video advertising spending in the UK 2012-2017
- Online video ad expenditure in the Netherlands 2013-2015
- U.S. online video ad spend share 2015, by industry
- Mobile video ad spend as share of digital video ad spend in China 2014-2020
- Online video advertising expenditure in Germany 2012-2015
- Online video ad spend in Asia Pacific 2014-2020
- OTT video ad spend in Asia Pacific 2014-2020
- Online video advertising average inflation in the United Kingdom (UK) 2014-2017
- Online video advertising average inflation in Germany 2014-2017
- China video internet advertising revenue 2011-2020
- Digital advertising expenditure in Norway 2013-2017, by format
- Italy: online video advertising spending 2011-2018
- Back-to-school ad spend in the U.S. 2015-2016
- Japanese ad spend precision equipment and office supplies industry 2008-2017
- U.S. miscellaneous food preparations and kindred products ad spend 2010-2016
- Click-through-rate of online ad videos in European countries 2017
- U.S. industrial trucks, tractors, trailers, and stackers ad spend 2010-2017
Studies
- Advertising in the United Kingdom (UK)
- Digital video advertising in the U.S. (DMO)
- Digital advertising in Europe
- Advertising in Europe
- Advertising in the Netherlands
- Advertising in Italy
- Advertising market in the U.S.
- TV advertising in the U.S.
- BRICS advertising
- Advertising in North America
- IAB 2018 Video Ad Spend Study
- Digital video advertising in the United Kingdom
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- IAB Report on 2017 Digital Advertising Spend
Statistics on the topic
Free statistics
- Percentage of internet users who watch online video content on any device as of January 2018, by country
- Digital video penetration in the United States from 2013 to 2021
- Percentage of internet users in selected countries who watch online video content every day as of January 2018
- Most popular online video properties in the United States as of June 2017, by videos streamed (in millions)
- Most popular online video content properties in the United States as of June 2017, by user engagement (in billion minutes)
- Most popular online video properties in the United States as of June 2018, ranked by unique viewers (in millions)
- Share of U.S. population who have used YouTube to watch music videos or listen to music as of February 2017, by occurrence
- Most popular YouTube videos based on total global views as of June 2018 (in billions)
- Frequency of YouTube use in the United States as of October 2017
- Frequency of YouTube use among mobile users in the United States as of 2nd quarter 2017
- Percentage of U.S. internet users who use YouTube as of January 2018, by age group
- Number of unique Facebook desktop video viewers in the United States as of December 2017
- Most watched Facebook video publishers worldwide as of March 2018 (in billion views)
- Most popular mobile music and video apps in the United States as of May 2018, by monthly users (in millions)
- Most popular mobile music and video apps in the United States as of May 2018, by reach
- Number of mobile phone video viewers in the United States from 2014 to 2020 (in millions)
- Number of tablet video viewers in the United States from 2013 to 2020 (in millions)
- Market reach of the most popular mobile app categories in the United States as of May 2018
- Most common frustrations of mobile video viewers in the United States when streaming mobile video as of February 2018
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length
- Average number of monthly video posts by brands to Instagram from January 2016 to December 2017
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018
Premium Statistics
- Number of digital video viewers in the United States from 2012 to 2021 (in millions)
- Frequency of internet users in the United States watching online video in 2016
- Monthly time spent on watching video content in the United States in 3rd quarter 2016, by medium (in minutes)
- Number of monthly logged-in YouTube viewers worldwide as of May 2018 (in billions)
- Most popular online video categories in the United States as of February 2017
- Social media platforms accessed by internet users in the United States to watch videos as of December 2017
- Most popular YouTube partner channels in the United States in April 2018, ranked by unique viewers (in millions)
- Number of mobile phone video viewers worldwide from 2016 to 2021 (in billions)
- Number of daily mobile video views on Snapchat as of April 2016 (in billions)
- Leading entertainment apps in the Apple App Store in the United States in July 2018, by number of downloads
- Leading entertainment apps in the Apple App Store in the United States in July 2018, by revenue (in million U.S. dollars)
- Online video advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)
- Share of advertising spending in the United States in 2018, by medium
- Digital video advertising spending in the United States from 2015 to 2017 (in billion U.S. dollars)
- Digital video advertising spending in the United States from 2017 to 2021 (in billion U.S. dollars)
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 4th quarter 2017, by content length
- Distribution of digital video ad views in the United States from 1st quarter 2014 to 4th quarter 2017, by device
- Most popular YouTube brand channels as of June 2018, ranked by total number of video views (in billions)
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)
- Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)
- Local video advertising revenue in the United States in 2018 and 2022, by medium (in billion U.S. dollars)
- Number of digital video users in the United States from 2016 to 2022, by type (in millions)
- Reasons for signing up to subscription video on demand (SVoD) services in the United States in 2017
- Subscription video on demand (SVoD) revenue worldwide in 2010, 2015 and 2020 (in billion U.S. dollars)
- Subscription video on demand (SVoD) revenue in the United States in 2014 and 2016 (in billion U.S. dollars)
- Preferred over-the-top (OTT) services among consumers in the United States as of September 2016
- Leading video subscription services in the United States in 2017, by number of subscribers (in millions)
- Number of Netflix streaming subscribers in the United States from 3rd quarter 2011 to 2nd quarter 2018 (in millions)
- Number of titles available on Netflix in the United States in 2010 and 2018
- Number of titles available on Netflix in the United States in 2010 and 2018, by content type
- Most common type of content viewed on Netflix in the United States as of September 2017
- Number of Amazon Video subscribers in the United States from 2015 to 2022 (in millions)
- Most common type of content viewed on Amazon Prime Video in the United States as of September 2017
- Penetration rate of Amazon Prime Instant Video in the United States from 3rd quarter 2013 to 3rd quarter 2017
- Content most enjoyed on Amazon Prime Video in the United States as of September 2017
- Most popular digital original television shows based on audience demand in the United States in May 2018 (in million average demand expressions)
- Online video advertising share in online display advertising expenditure in the United Kingdom (UK) from 2011 to 2017
- Online video advertising expenditure in the United Kingdom (UK) in 2017, by format (in million GBP)
- Online video advertising expenditure year-on-year growth in Germany from 2013 to 2015
- Year-on-year change in online video advertising expenditure in the United Kingdom (UK) from 2012 to 2017
- Biannual online video advertising expenditure in the Netherlands from the first half of 2013 to the first half of 2015 (in million euros)
- Distribution of digital video advertising spending in the United States in 2015, by industry
- Mobile video ad spend as share of digital video advertising spending in China from 2014 to 2020
- Online video advertising expenditure in Germany from 2012 to 2015 (in million euro)
- Online video advertising spending in the Asia Pacific region in 2014 and 2020 (in billion U.S. dollars)
- Over the top (OTT) video advertising spending in the Asia Pacific region in 2014 and 2020 (in billion U.S. dollars)
- Online video advertising average inflation in the United Kingdom (UK) from 2014 to 2017
- Online video advertising average inflation in Germany from 2014 to 2017
- Video internet advertising revenue in China from 2011 to 2020 (in million U.S. dollars)
- Digital advertising expenditure in Norway from 2013 to 2014 with a forecast to 2017, by format (in million NOK)
- Spending in online video advertising in Italy from 2011 to 2018 (in million euros)
- Back-to-school advertising spending in the United States in 2015 and 2016 (in million U.S. dollars)
- Advertising expenses of the precision equipment and office supplies industry through traditional media in Japan from 2008 to 2017 (in billion Japanese yen)*
- Advertising spending in the miscellaneous food preparations and kindred products industry in the United States from 2010 to 2016 (in million U.S. dollars)
- Average click-through-rate (CTR) of online advertising videos in European countries in 2017
- Advertising spending in the industrial trucks, tractors, trailers, and stackers industry in the United States from 2010 to 2017 (in million U.S. dollars)
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