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Digital video advertising spending in the U.S. 2017-2021
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Digital video advertising spending in the U.S. 2017-2021
Digital video advertising spending in the United States from 2017 to 2021 (in billion U.S. dollars)
by A. Guttmann,
last edited
Aug 21, 2017
This statistic presents digital video advertising spending in the United States from 2017 to 2021. In 2017, U.S. digital advertising expenditures were forecast to reach 13.23 billion U.S. dollars and projected to grow to 22.18 billion U.S. dollars in 2021.
Digital video advertising spending in the United States from 2017 to 2021 (in billion U.S. dollars)
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by A. Guttmann,
last edited
Aug 21, 2017
This statistic presents digital video advertising spending in the United States from 2017 to 2021. In 2017, U.S. digital advertising expenditures were forecast to reach 13.23 billion U.S. dollars and projected to grow to 22.18 billion U.S. dollars in 2021.
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- Release date
- August 2017
- Region
- United States
- Survey time period
- 2016
- Special properties
- all figures are estimates
Source
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- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- August 2017
More information
- Region
- United States
- Survey time period
- 2016
- Special properties
- all figures are estimates
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Statistics on "Online video in the United States"
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- Percentage of internet users who watch online video content on any device as of January 2018, by countryShare of internet users who watch online videos 2018, by country
- Number of digital video viewers in the United States from 2012 to 2021 (in millions)Digital video viewers in the United States 2012-2021
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- Frequency of internet users in the United States watching online video in 2016United States: online video viewing frequency 2016
- Daily time spent watching video content in the United States in 1st quarter 2018, by screen (in minutes)Time spent watching video content in the U.S. Q1 2018, by screen
- Percentage of internet users in selected countries who watch online video content every day as of January 2018Daily online video usage in selected countries 2018
- Number of monthly logged-in YouTube viewers worldwide as of May 2019 (in billions)Global logged-in YouTube viewers per month 2017-2019
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- Number of mobile phone video viewers worldwide from 2016 to 2021 (in billions)Global mobile phone video viewers 2016-2021
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- Number of mobile phone video viewers in the United States from 2014 to 2020 (in millions)Mobile phone video viewers in the United States 2014-2020
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The most important statistics
- Online video advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)Online video ad spend worldwide 2015-2017
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The most important statistics
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Statistics
- Digital video advertising spending in the U.S. 2014-2020, by device
- Online video share in digital display ad spend in the United Kingdom (UK) 2011-2017
- Digital advertising spending in the United Kingdom (UK) H1 2018, by format
- Online video advertising spending in the United Kingdom (UK) 2017, by format
- Online video advertising year-on-year growth in Germany 2013-2015
- Upfront digital video advertising spend in the U.S. 2016-2020
- Year-on-year change in online video advertising spending in the UK 2012-2017
- Online video ad expenditure in the Netherlands 2013-2015
- U.S. online video ad spend share 2015, by industry
- Mobile video ad spend as share of digital video ad spend in China 2014-2020
- U.S. online video ad spend 2015, by industry
- Online video advertising expenditure in Germany 2012-2015
- OTT video ad spend in Asia Pacific 2014-2020
- Online video advertising average inflation in Germany 2014-2018
- Online video ad spend in Asia Pacific 2014-2020
- Out-stream video ad formats in Europe 2017, by duration
- Attitudes towards ads in online video clips in Germany 2018
- J.M. Smucker: ad spend on snack brands in the U.S. 2014
- Radio advertising spending in Taiwan 2008-2015
- Frequency of pre-roll video use among marketers in the Netherlands 2017-2018
Studies
- Digital advertising in Europe
- Advertising in Europe
- Digital video advertising in the U.S. (DMO)
- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
- BRICS advertising
- Advertising in the Netherlands
- Political advertising in the U.S.
- TV advertising worldwide
- TV advertising in the U.S.
- Advertising in Belgium
- Advertising in Japan
- Advertising in Italy
- Advertising in North America
- Digital advertising in Latin America
Statistics on "Online video in the United States"
- Percentage of internet users who watch online video content on any device as of January 2018, by country
- Number of digital video viewers in the United States from 2012 to 2021 (in millions)
- Digital video penetration in the United States from 2013 to 2021
- Frequency of internet users in the United States watching online video in 2016
- Daily time spent watching video content in the United States in 1st quarter 2018, by screen (in minutes)
- Percentage of internet users in selected countries who watch online video content every day as of January 2018
- Number of monthly logged-in YouTube viewers worldwide as of May 2019 (in billions)
- Most popular online video categories in the United States as of February 2017
- Most popular online video properties in the United States as of June 2017, by videos streamed (in millions)
- Most popular online video content properties in the United States as of June 2017, by user engagement (in billion minutes)
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- Social media platforms accessed by internet users in the United States to watch videos as of December 2017
- Most popular YouTube partner channels in the United States in June 2019, ranked by unique viewers (in millions)
- Share of U.S. population who have used YouTube to watch music videos or listen to music as of February 2017, by occurrence
- Most popular YouTube videos based on total global views as of August 2019 (in billions)
- Frequency of YouTube use in the United States as of October 2017
- Frequency of YouTube use among mobile users in the United States as of 2nd quarter 2017
- Percentage of U.S. internet users who use YouTube as of January 2018, by age group
- Number of unique Facebook desktop video viewers in the United States as of December 2017
- Most watched Facebook video publishers worldwide as of March 2019 (in million views)
- Number of mobile phone video viewers worldwide from 2016 to 2021 (in billions)
- Most popular mobile music and video apps in the United States as of March 2019, by monthly users (in millions)
- Most popular mobile music and video apps in the United States as of March 2019, by reach
- Number of mobile phone video viewers in the United States from 2014 to 2020 (in millions)
- Number of tablet video viewers in the United States from 2013 to 2020 (in millions)
- Number of daily mobile video views on Snapchat as of April 2016 (in billions)
- Market reach of the most popular mobile app categories in the United States as of March 2019
- Leading entertainment apps in the Apple App Store in the United States in June 2019, by number of downloads
- Leading entertainment apps in the Apple App Store in the United States in June 2019, by revenue (in million U.S. dollars)
- Most common frustrations of mobile video viewers in the United States when streaming mobile video as of February 2018
- Online video advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)
- Share of advertising spending in the United States in 2018, by medium
- Digital video advertising spending in the United States from 2015 to 2017 (in billion U.S. dollars)
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- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 4th quarter 2018, by content length
- Distribution of digital video ad views in the United States from 1st quarter 2014 to 4th quarter 2018, by device
- Average number of monthly video posts by brands to Instagram from January 2016 to December 2017
- Most popular YouTube brand channels as of July 2019, ranked by total number of video views (in billions)
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)
- Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)
- Local video advertising revenue in the United States in 2018 and 2022, by medium (in billion U.S. dollars)
- Number of digital video users in the United States from 2016 to 2022, by type (in millions)
- Reasons for signing up to subscription video on demand (SVoD) services in the United States in 2017
- Subscription video on demand (SVoD) revenue worldwide from 2016 to 2022 (in billion U.S. dollars)
- Subscription video on demand (SVoD) revenue in the United States in 2014 and 2016 (in billion U.S. dollars)
- Preferred over-the-top (OTT) services among consumers in the United States as of September 2016
- Leading video subscription services in the United States in 2018, by number of subscribers (in millions)
- Number of Netflix paying streaming subscribers in the United States from 3rd quarter 2011 to 2nd quarter 2019 (in millions)
- Number of titles available on Netflix in the United States in 2010 and 2018
- Number of titles available on Netflix in the United States in 2010 and 2018, by content type
- Most common type of content viewed on Netflix in the United States as of September 2017
- Number of Amazon Video subscribers in the United States in 2017 and 2023 (in millions)
- Most common type of content viewed on Amazon Prime Video in the United States as of September 2017
- Penetration rate of Amazon Prime Instant Video in the United States from 3rd quarter 2013 to 3rd quarter 2017
- Content most enjoyed on Amazon Prime Video in the United States as of September 2017
- Most popular digital original television shows based on audience demand in the United States from July 28 to August 3, 2019 (in million average demand expressions)
- Digital video advertising spending in the United States from 2014 to 2020, by device (in billion U.S. dollars)
- Online video advertising share in online display advertising expenditure in the United Kingdom (UK) from 2011 to 2017
- Digital advertising spending in the United Kingdom (UK) in the 1st half of 2018, by format (in billion GBP)
- Online video advertising expenditure in the United Kingdom (UK) in 2017, by format (in million GBP)
- Online video advertising expenditure year-on-year growth in Germany from 2013 to 2015
- Upfront digital video advertising spending in the United States from 2016 to 2020 (in billion U.S. dollars)
- Year-on-year change in online video advertising expenditure in the United Kingdom (UK) from 2012 to 2017
- Biannual online video advertising expenditure in the Netherlands from the first half of 2013 to the first half of 2015 (in million euros)
- Distribution of digital video advertising spending in the United States in 2015, by industry
- Mobile video ad spend as share of digital video advertising spending in China from 2014 to 2020
- Digital video advertising spending in the United States in 2015, by industry (in billion U.S. dollars)
- Online video advertising expenditure in Germany from 2012 to 2015 (in million euro)
- Over the top (OTT) video advertising spending in the Asia Pacific region in 2014 and 2020 (in billion U.S. dollars)
- Online video advertising average inflation in Germany from 2014 to 2018
- Online video advertising spending in the Asia Pacific region in 2014 and 2020 (in billion U.S. dollars)
- Share of out-stream video advertising formats in Europe in 2017, by duration
- Attitudes towards ads in online video clips in Germany in 2018
- J.M. Smucker Company advertising spending on selected snack brands in the United States in 2014 (in million U.S. dollars)
- Radio advertising expenditure in Taiwan from 2008 to 2015 (in million U.S. dollars)
- Frequency of use of pre-roll video among marketers in the Netherlands in 2017 and 2018
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