Mobile video access of smartphone users 2015, by region

This statistic presents mobile video access of smartphone users in global regions as of May 2015. During the survey period, it was found that 44 percent of survey respondents from the United States and Canada primarily accessed mobile video through mobile apps.

Mobile video access of smartphone users in global regions as of May 2015

Don't knowOnly/mostly use mobile webUse mobile apps and mobile web about equallyOnly/mostly use mobile apps
Total12%18%22%48%
US and Canada10%21%26%44%
Europe13%19%21%47%
Latin America11%16%21%52%
Australia and New Zealand13%19%20%49%
East Asia12%19%20%49%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

June 2015

Region

Worldwide

Survey time period

April 14 to May 11, 2015

Number of respondents

4,800 respondents

Age group

16 years and older

Special properties

Smartphone owners who watched either short or long mobile videos

Supplementary notes

Data is based on a survey of 24 global markets with 200 consumers each.
"When you watch videos on your smartphone, do you do so using mobile websites (in a browser) or using mobile apps?"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "YouTube"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.