India smartphone penetration
The smartphone industry in India is a growing market with around 36 percent of all Indian mobile users expected to own a smartphone by 2018. The global smartphone penetration forecast shows that around 50 percent of mobile users worldwide are projected to own a smart device by 2018. In comparison, 59 percent of Chinese mobile users and 87 percent of U.S. mobile users are forecast to use a smartphone by 2018.
As of 2015, 18.21 percent of India’s overall population owned a smartphone, a figure that is set to rise to over 25 percent by 2017. Android was the most commonly installed operating system in India in December 2016, with the Google-backed company holding almost 77 percent of the country’s smartphone OS market share.
This increase in smartphone penetration in India is mirrored by the fact that India’s share of the global smartphone market is forecast to more than triple between 2013 and 2017 to reach over 10 percent. In the last quarter of 2016 alone, over 25 million units of smartphones were shipped in India, a figure that stood at just over 10 million in all of 2011. A survey conducted in 2017 showed that 9 percent of mobile users in India listened to music on their phones and 49 percent visited a social network.