Distribution of mobile advertising spending in the UK 2012-2013, by type

The statistic presents the distribution of mobile advertising spending in the United Kingdom in 2012 and 2013, by type. According to IAB UK, paid search made 69 percent of the total mobile ad spend in the UK.

Distribution of mobile advertising spending in the United Kingdom (UK) in 2012 and 2013, by type

Paid searchDisplaySMS & otherClassified
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Source

Release date

April 2014

Region

United Kingdom

Survey time period

2012 and 2013

Supplementary notes

Data for 2012 published earlier by the source.

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Statistics on "Banner advertising in the United Kingdom"

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