In 2023, digital advertising spending in the United Kingdom (UK) increased by 11 percent, reaching nearly 30 billion British pounds. During 2020, when the advertising industry was hit by the COVID-19 pandemic, the growth was estimated at 5.2 percent.
Change in digital advertising spending in the United Kingdom (UK) from 2020 to 2023
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IAB UK (@IABUK). (April 24, 2024). Change in digital advertising spending in the United Kingdom (UK) from 2020 to 2023 [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/257241/digital-advertising-spending-growth-in-the-uk/?__sso_cookie_checker=failed
IAB UK (@IABUK). "Change in digital advertising spending in the United Kingdom (UK) from 2020 to 2023." Chart. April 24, 2024. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/257241/digital-advertising-spending-growth-in-the-uk/?__sso_cookie_checker=failed
IAB UK (@IABUK). (2024). Change in digital advertising spending in the United Kingdom (UK) from 2020 to 2023. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/257241/digital-advertising-spending-growth-in-the-uk/?__sso_cookie_checker=failed
IAB UK (@IABUK). "Change in Digital Advertising Spending in The United Kingdom (Uk) from 2020 to 2023." Statista, Statista Inc., 24 Apr 2024, https://www.statista.com/statistics/257241/digital-advertising-spending-growth-in-the-uk/?__sso_cookie_checker=failed
IAB UK (@IABUK), Change in digital advertising spending in the United Kingdom (UK) from 2020 to 2023 Statista, https://www.statista.com/statistics/257241/digital-advertising-spending-growth-in-the-uk/?__sso_cookie_checker=failed (last visited February 07, 2025)
Change in digital advertising spending in the United Kingdom (UK) from 2020 to 2023 [Graph], IAB UK (@IABUK), April 24, 2024. [Online]. Available: https://www.statista.com/statistics/257241/digital-advertising-spending-growth-in-the-uk/?__sso_cookie_checker=failed