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Distribution of digital advertising spending in the United Kingdom (UK) from 2011 to 2017, by format

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Distribution of digital advertising spending in the UK 2011-2017, by format The timeline presents data on the distribution of digital advertising spending in the United Kingdom in 2011 and 2012, by format, and provides a forecast for the period 2013 to 2017. Video advertising is expected to account for 11 percent of total digital ad spend in the UK in 2016, up from 2.3 percent in 2011.
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SearchDisplay**Video (subcategory
of display)
ClassifiedsOther***
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SearchDisplay**Video (subcategory
of display)
ClassifiedsOther***
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Description Source More information
The timeline presents data on the distribution of digital advertising spending in the United Kingdom in 2011 and 2012, by format, and provides a forecast for the period 2013 to 2017. Video advertising is expected to account for 11 percent of total digital ad spend in the UK in 2016, up from 2.3 percent in 2011.
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Release date
December 2013
Region
United Kingdom
Survey time period
2011 and 2012
Special properties
includes mobile ads within the existing formats
Supplementary notes
* Forecast.
** Banners, rich media, sponsorships, video
*** Lead generation, mobile SMS/MMS, solus e-mail
eMarketer benchmarkts its UK digital ad spending projections against the IAB UK/PwC/Warc data for with the last full year measures was 2012.
Distribution figures have been calculated by Statista using eMarketer digital advertising spending figures.

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