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Distribution of mobile advertising spending in the United Kingdom from 2011 to 2016, by format

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Distribution of mobile advertising spending in the UK from 2011 to 2016, by format The timeline presents data on the distribution of mobile advertising spending in the United Kingdom in 2011 by format and provides a forecast for the period 2012 to 2016. Video advertising is expected to account for eight percent of mobile ad spend in the UK in 2016, up from 0.4 percent in 2011.
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SearchDisplayBanners and text links
(subcategory of display)
Video
(subcategory of display)
Other**
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SearchDisplayBanners and text links
(subcategory of display)
Video
(subcategory of display)
Other**
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Description Source More information
The timeline presents data on the distribution of mobile advertising spending in the United Kingdom in 2011 by format and provides a forecast for the period 2012 to 2016. Video advertising is expected to account for eight percent of mobile ad spend in the UK in 2016, up from 0.4 percent in 2011.
Show more
Release date
April 2013
Region
United Kingdom
Survey time period
2011
Supplementary notes
* Forecast.
Percentage points exceeding 100 percent are likely due to rounding.
**includes mobile SMS/MMS, tenancies and other.
eMarketer benchmarkts its UK digital ad spending projections against the IAB UK/PwC/Warc data for with the last full year measures was 2011.

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