Change in trade show-related activities' budgets among marketers in the U.S. 2024

Published by
J. G. Navarro,
Apr 18, 2024
During a survey among event marketers in the United States released in early 2024, approximately 37 percent reported plans to increase their trade show-related budget for social media, while 60 percent intended to maintain it. Around 30 percent wanted to raise their spending on event-related content creation, whereas 60 percent planned to keep it the same. According to the same study, most U.S. event marketers felt optimistic about the effectiveness of trade shows.

Planned change in selected trade show-related activities' budgets according to event marketers in the United States as of February 2024

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Source

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Release date

February 2024

Region

United States

Survey time period

as of February 8, 2024

Number of respondents

<100

Special properties

among event marketers

Supplementary notes

The source does not specify the survey's type or date.

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Topics

Trade show and event marketingExhibition, Convention & Meeting Industry in the U.S.Business travel in the United StatesSocial media and global eventsGlobal business travel
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