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Planned change to trade show budgets in the U.S. in 2020, by type of expense

In a survey of marketers and exhibitors in the United States gauging the state of the exhibition industry, respondents were asked about their planned changes to trade show budgets in the United States in 2019, by type of expense. According to the results, 22 percent of respondents reported a plan to increase the amount spent on their exhibit space and 19 percent reported a plan to increase the amount spent on exhibit promotion. The plans were made before the industry was hit by the coronavirus outbreak.

Do you plan to increase, decrease or maintain your spending on the following budget line items in 2020?

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Release date

March 2020


United States

Survey time period


Number of respondents

200 respondents

Special properties

Among marketers/exhibitors

Method of interview

Face-to-face interview

Supplementary notes

The source does not provide information on the exact survey date.

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Statistics on "Trade show and event marketing "

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