In a survey of marketers and exhibitors in the United States gauging the state of the exhibition industry, respondents were asked about their planned changes to trade show budgets in the United States in 2021, by type of expense. According to the results, seven percent of respondents reported a plan to increase the amount spent on their exhibit space and 13 percent reported a plan to increase the amount spent on exhibit promotion. Unsurprisingly, in the aftermath of the coronavirus outbreak, the biggest winners in terms of budget increase were virtual events and exhibits
Planned change to trade show budgets according to marketers or exhibitors in the United States as of January 2021, by type of expense
The source does not provide information on the exact survey date. Question: compared to 2020, does your organization plan to increase, maintain, or decrease spending on the following trade-show-related line items?
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Exhibitor. (March 13, 2021). Planned change to trade show budgets according to marketers or exhibitors in the United States as of January 2021, by type of expense [Graph]. In Statista. Retrieved June 26, 2022, from https://www.statista.com/statistics/257291/planned-change-to-trade-show-budgets-in-the-us-by-type-of-expense/
Exhibitor. "Planned change to trade show budgets according to marketers or exhibitors in the United States as of January 2021, by type of expense." Chart. March 13, 2021. Statista. Accessed June 26, 2022. https://www.statista.com/statistics/257291/planned-change-to-trade-show-budgets-in-the-us-by-type-of-expense/
Exhibitor. (2021). Planned change to trade show budgets according to marketers or exhibitors in the United States as of January 2021, by type of expense. Statista. Statista Inc.. Accessed: June 26, 2022. https://www.statista.com/statistics/257291/planned-change-to-trade-show-budgets-in-the-us-by-type-of-expense/
Exhibitor. "Planned Change to Trade Show Budgets According to Marketers or Exhibitors in The United States as of January 2021, by Type of Expense." Statista, Statista Inc., 13 Mar 2021, https://www.statista.com/statistics/257291/planned-change-to-trade-show-budgets-in-the-us-by-type-of-expense/
Exhibitor, Planned change to trade show budgets according to marketers or exhibitors in the United States as of January 2021, by type of expense Statista, https://www.statista.com/statistics/257291/planned-change-to-trade-show-budgets-in-the-us-by-type-of-expense/ (last visited June 26, 2022)
