Factors influencing optimistic outlook on 2014 trade show programs in the U.S.

This statistic presents leading factors influencing optimistic outlooks on future trade show programs expressed by U.S. marketers and exhibitors in early 2014. During the survey, 69 percent of respondents reported being optimistic because of improved execution of their trade show program.

What makes you optimistic about your trade show program for 2014?

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Source

Release date

March 2014

Region

United States

Survey time period

End of 2013 / beginning of 2014

Special properties

among marketers/exhibitors

Supplementary notes

The source does not provide survey information (date of survey, type of survey used). Date of survey is an estimate.
Multiple answers were permitted.

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Statistics on "Trade show and event marketing "

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