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Revenue of online brand advertising in China 2012

Revenue of online brand advertising in China from 2008 to 2012

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Release date

March 2013



Survey time period

2011 to 2011

Supplementary notes

The data was based on full year and Q4 2012 Online Adveritsing and Search Engine Report released by iResearch.
Brand ads refer to brand graphical ads on portals, vertical websites and independent video websites. Shares of expenditure on brand ads, search endinge ads, e-commerce platform ads and other in the total expenditure were 34 percent, 34 percent, 23 percent and 8 percent respectively in 2012.
1 yuan equals approximately 0.16 U.S. dollars and 0.12 euros as of April 2013.

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