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Revenue of online brand advertising in China from 2008 to 2012
(in billion yuan)
Revenue of online brand advertising in China 2012
This statistic shows the revenue of online brand advertising in China from 2008 to 2011 and provides a forecast for 2012. In 2010, the revenue of brand ads in China was 14.8 billion yuan.
Revenue of online brand advertising in China from 2008 to 2012
(in billion yuan)
Revnue in billion yuan
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Source

Release date

March 2013

Region

China

Survey time period

2011 to 2011

Supplementary notes

*Forecast
The data was based on full year and Q4 2012 Online Adveritsing and Search Engine Report released by iResearch.
Brand ads refer to brand graphical ads on portals, vertical websites and independent video websites. Shares of expenditure on brand ads, search endinge ads, e-commerce platform ads and other in the total expenditure were 34 percent, 34 percent, 23 percent and 8 percent respectively in 2012.
1 yuan equals approximately 0.16 U.S. dollars and 0.12 euros as of April 2013.

Revenue of online brand advertising in China 2012
This statistic shows the revenue of online brand advertising in China from 2008 to 2011 and provides a forecast for 2012. In 2010, the revenue of brand ads in China was 14.8 billion yuan.
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