Online advertising expenditure in China Q1-Q4 2012, by industry

This statistic shows the online advertising expenditure in China from the first quarter 2012 to the fourth quarter 2012, broken down by major industries. In the first quarter of 2012, the food and drink industry spent around 280 million yuan on online advertising.

Online advertising expenditure in China from 1st quarter 2012 to 4th quarter 2012, by industry

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Release date

March 2013



Survey time period


Supplementary notes

The data is calculated based on daily measurement of brand image advertising on 200 mainstream internet media excluding text link and some targeted advertisements. The values have been estimated.

1 yuan equals approximately 0.16 U.S. dollars and 0.12 euros as of April 2013

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Statistics on "Media in China"

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