Online advertising expenditure in China Q1-Q4 2012, by industry

Published by Statista Research Department, Mar 13, 2013
This statistic shows the online advertising expenditure in China from the first quarter 2012 to the fourth quarter 2012, broken down by major industries. In the first quarter of 2012, the food and drink industry spent around 280 million yuan on online advertising.

Online advertising expenditure in China from 1st quarter 2012 to 4th quarter 2012, by industry (in million yuan)

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

March 2013

Region

China

Survey time period

2012

Supplementary notes

The data is calculated based on daily measurement of brand image advertising on 200 mainstream internet media excluding text link and some targeted advertisements. The values have been estimated.

1 yuan equals approximately 0.16 U.S. dollars and 0.12 euros as of April 2013

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Media in China "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Media in China

Overview

5

Print media

8

Broadcast media

7

Movies & videos

7

Other segments

5

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

Advertising in PeruSocial media usage in PeruInternet usage in PeruE-commerce in PeruEconomy of Peru
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.