Factors influencing purchase decision during events in the U.S. 2015

This statistic shows factors that most influences consumers' decision to purchase a product or a service promoted at an event they attended. During a survey of U.S. consumers it was found that 57 percent purchased a product or a service at an event because they gained a better understanding of the product/service from the event.

If you did buy the product/service being promoted at the event, what most influenced your decision to purchase during your visit?

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Release date

February 2016


United States

Survey time period

February and March 2015

Number of respondents

1,600 consumers who recently attended or participated in events, both in-store and out-of-store

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