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Leading event marketing goals and strategies worldwide in 2017

Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017

by A. Guttmann, last edited May 28, 2018
Leading event marketing goals and strategies worldwide in 2017 This statistic shows the leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017. According to 29 percent of B2B marketers lead generation was the leading reasons why they were using event marketing. For 28 percent of B2C marketers the main goal of event marketing was community building.
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Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017

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