Leading event marketing goals and strategies worldwide in 2017

This statistic shows the leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017. According to 29 percent of B2B marketers lead generation was the leading reasons why they were using event marketing. For 28 percent of B2C marketers the main goal of event marketing was community building.

Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017

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Sources

Release date

February 2018

Region

Worldwide

Survey time period

September 2017

Number of respondents

400 respondents

Special properties

among mid- and senior-level B2B and B2C event marketers

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Statistics on "B2B marketing "

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