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Event marketing programs ROI in the U.S. 2015

What return on investment (ROI) do you expect from events?

by Statista Research Department, last edited Feb 1, 2016
Event marketing programs ROI in the U.S. 2015 This statistic shows the reported anticipated return on investment level from event and experiential marketing programs in the United States in 2015. During a survey, 14 percent of respondents stated they expected a 2-to-1 return on investment.
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What return on investment (ROI) do you expect from events?

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