Leading event marketing goals in the U.S. 2012-2013

This statistic shows the reported goals and strategies of event and experimental agency clients, as reported by event agency executives, in the United States in 2012 and 2013. According to the source, 89 percent of respondents reported increasing sales as a top goal in both 2012 and 2013.

Event agency clients' leading event and experimental marketing goals and strategies in the United States in 2012 and 2013

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Release date

March 2013


United States

Survey time period

2012 and 2013

Special properties

among event marketing agency executives

Supplementary notes

The source indicates that most marketer respondents had marketing budgets over one million U.S. dollars. The industry sectors most represented were information technology, entertainment and media, financial services, consumer products, consumer electronics and mobile telecommunications, and medical. For more information about survey respondents see the source.
The source does not provide detailed survey information (number of respodents or type of survey used).

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