During a survey conducted among consumers in the United States in July 2019, 66.7 percent of respondents said video ads that play automatically on websites with sound were the most annoying type of digital ads. This was followed by 55 percent of respondents saying they were most annoyed by video ads that play automatically on websites without sound.
Most annoying types of digital ads according to internet users in the United States as of July 2019
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Statistics on Digital advertising formats in the United States
Overview
8
- Basic Statistic Online advertising revenue in the U.S. 2000-2021
- Premium Statistic Change in digital ad spend in the U.S. 2022-2023
- Basic Statistic Breakdown of U.S. online ad revenue 2021, by format
- Premium Statistic Digital ad spend growth in the U.S. 2023, by format
- Premium Statistic Digital ad viewability rates in the U.S. 2020-2022, by format
- Premium Statistic Leading digital ad strategies & formats in the U.S. 2023
- Premium Statistic Advertising saturation in the U.S. 2022, by medium
- Premium Statistic Media most negatively impacted by cookie deprecation in the U.S. 2022
Display advertising
8
- Premium Statistic Digital Market Outlook: banner ad spending in the U.S. 2017-2026
- Premium Statistic Digital Market Outlook: digital video ad spending in the U.S. 2017-2026
- Premium Statistic Digital video ad spend growth in the U.S. 2018-2026
- Premium Statistic Programmatic display ad spending in the U.S. 2019-2023
- Premium Statistic Share of companies investing in digital video advertising U.S. Q1 2022, by platform
- Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2022
- Premium Statistic Digital video advertising in the U.S. 2022, by ad placement
- Premium Statistic Digital display ad market share of major ad-selling companies in the U.S. 2019-2022
Search advertising
7
- Premium Statistic Digital Market Outlook: search ad revenue in the U.S. 2017-2026
- Premium Statistic Digital Market Outlook: search advertising revenue change in the U.S. 2018-2026
- Premium Statistic Most used search engines by brand in the U.S. 2022
- Basic Statistic Google: annual advertising revenue 2001-2022
- Premium Statistic Share of search in Google's ad revenue in the U.S. 2019-2024
- Premium Statistic GoogleAds CPC in North America 2022, by country
- Premium Statistic Microsoft Corporation search ad revenue 2016-2022
Audio advertising
5
- Premium Statistic Digital audio ad spend in the U.S. 2016-2021
- Premium Statistic Change in audio ad spend in the U.S. 2022, by format
- Premium Statistic Radio local digital advertising revenue in the U.S. 2002-2022
- Premium Statistic U.S. podcast advertising revenue in the U.S. 2015-2024
- Premium Statistic Podcast ad revenue in the U.S. 2019-2021, by ad type
Social media advertising
5
- Premium Statistic Digital Market Outlook: social media ad spend in the U.S. 2017-2026
- Premium Statistic Digital Market Outlook: social media ad spend in the U.S. 2017-2026, by device
- Premium Statistic Digital Market Outlook: SM ad spend per internet user U.S. 2017-2026, by device
- Premium Statistic Social network video ad spending in the U.S. 2019-2023
- Premium Statistic Effectiveness of social media marketing in the U.S. 2021
In-game advertising
5
- Premium Statistic Video game ad spend in the U.S. 2021-2022
- Premium Statistic Willingness to view in-game advertising in the U.S. 2022
- Premium Statistic Gamers believing in-game ads improve gaming experience in the U.S. 2021
- Premium Statistic Consumers finding video game product placements effective U.S. 2022, by category
- Premium Statistic Gamer advice to in-game advertisers in the U.S. 2021
Consumer attitudes
6
- Premium Statistic Trust in advertising in the U.S. 2021, by medium
- Premium Statistic Platforms where consumers received irrelevant ads in the U.S. 2022
- Premium Statistic Consumer attitude to ads on streaming services in the U.S. 2022
- Premium Statistic Ad channels leading children to influence parents’ purchase behavior in the U.S. 2022
- Premium Statistic Media where U.S. children have seen/heard ads 2022
- Premium Statistic Ad channels that most grab teens' attention in the U.S. 2021
Further related statistics
15
- Reasons for using an ad blocker in Germany 2020
- Per user search engine advertisement spending in Russia 2017-2027
- Share of voice of media in Belgium 2017, by sector
- Media investments in Belgium 2015-2017, by sector
- Italy: consumers' opinion on the influence of advertising 2016, by source
- Italy: Millennials' opinion on the influence of advertising 2016, by source
- Share of voice of media in Belgium 2013-2017, by media type
- Number of adblocking browsers in Asia Pacific 2016, by country
- Advertising market revenue in Russia 2020-2025, by segment
- Sources of information about products in online channel in Poland 2019
- Opinion: Acceptable commercial activities in the United Kingdom (UK) 2014
- Advertising impact of brands on the internet in Spain 2018
- Share of brands ready for the removal of 3rd-party cookies worldwide 2020
- Digital display ad spending growth in CEE 2021, by country
- Major industries in new media marketing in China Q1 2019-Q1 2020, by market share
Further Content: You might find this interesting as well
Statistics
- Reasons for using an ad blocker in Germany 2020
- Per user search engine advertisement spending in Russia 2017-2027
- Share of voice of media in Belgium 2017, by sector
- Media investments in Belgium 2015-2017, by sector
- Italy: consumers' opinion on the influence of advertising 2016, by source
- Italy: Millennials' opinion on the influence of advertising 2016, by source
- Share of voice of media in Belgium 2013-2017, by media type
- Number of adblocking browsers in Asia Pacific 2016, by country
- Advertising market revenue in Russia 2020-2025, by segment
- Sources of information about products in online channel in Poland 2019
- Opinion: Acceptable commercial activities in the United Kingdom (UK) 2014
- Advertising impact of brands on the internet in Spain 2018
- Share of brands ready for the removal of 3rd-party cookies worldwide 2020
- Digital display ad spending growth in CEE 2021, by country
- Major industries in new media marketing in China Q1 2019-Q1 2020, by market share
eMarketer. (August 23, 2019). Most annoying types of digital ads according to internet users in the United States as of July 2019 [Graph]. In Statista. Retrieved March 30, 2023, from https://www.statista.com/statistics/257972/most-annoying-types-of-online-ads-in-the-us/
eMarketer. "Most annoying types of digital ads according to internet users in the United States as of July 2019." Chart. August 23, 2019. Statista. Accessed March 30, 2023. https://www.statista.com/statistics/257972/most-annoying-types-of-online-ads-in-the-us/
eMarketer. (2019). Most annoying types of digital ads according to internet users in the United States as of July 2019. Statista. Statista Inc.. Accessed: March 30, 2023. https://www.statista.com/statistics/257972/most-annoying-types-of-online-ads-in-the-us/
eMarketer. "Most Annoying Types of Digital Ads According to Internet Users in The United States as of July 2019." Statista, Statista Inc., 23 Aug 2019, https://www.statista.com/statistics/257972/most-annoying-types-of-online-ads-in-the-us/
eMarketer, Most annoying types of digital ads according to internet users in the United States as of July 2019 Statista, https://www.statista.com/statistics/257972/most-annoying-types-of-online-ads-in-the-us/ (last visited March 30, 2023)
Most annoying types of digital ads according to internet users in the United States as of July 2019 [Graph], eMarketer, August 23, 2019. [Online]. Available: https://www.statista.com/statistics/257972/most-annoying-types-of-online-ads-in-the-us/