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Most annoying types of online ads in the U.S. 2019
Most annoying types of online ads in the U.S. 2019
Most annoying types of digital ads according to internet users in the United States as of July 2019
by A. Guttmann,
last edited
Aug 30, 2019
During a survey conducted in July 2019, 66 percent of responding internet users in the United States said they found video ads that play automatically with sound as annoying, while 55 percent said the same about video ads without sound.
Most annoying types of digital ads according to internet users in the United States as of July 2019
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| Share of respondents | |
|---|---|
| Video ads that play automatically on websites with sound | 66.7% |
| Video ads that play automatically on websites without sound | 55% |
| Audio ads (on music streaming services or podcasts) | 47.4% |
| Ads that show up based on my online searches | 42.4% |
| Static images on websites (banner ads) for products I've already purchased | 36.7% |
| Ads on social media feeds targeted to me based on my interests and behaviors | 36.3% |
| Static images on websites (banner ads) for products I've browsed but not purchased | 34.2% |
| I don't consider digital ads annoying | 10% |
| Share of respondents | |
|---|---|
| Video ads that play automatically on websites with sound | 66.7% |
| Video ads that play automatically on websites without sound | 55% |
| Audio ads (on music streaming services or podcasts) | 47.4% |
| Ads that show up based on my online searches | 42.4% |
| Static images on websites (banner ads) for products I've already purchased | 36.7% |
| Ads on social media feeds targeted to me based on my interests and behaviors | 36.3% |
| Static images on websites (banner ads) for products I've browsed but not purchased | 34.2% |
| I don't consider digital ads annoying | 10% |
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Description
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More information
by A. Guttmann,
last edited
Aug 30, 2019
During a survey conducted in July 2019, 66 percent of responding internet users in the United States said they found video ads that play automatically with sound as annoying, while 55 percent said the same about video ads without sound.
- Show sources information
- Show publisher information
- Release date
- August 2019
- Region
- United States
- Survey time period
- July 2019
- Number of respondents
- 1,301 respondents
- Age group
- 18 years and older
- Special properties
- internet users who made an online purchase
- Method of interview
- Online survey
Source
- Show sources information
- Show publisher information
- Release date
- August 2019
More information
- Region
- United States
- Survey time period
- July 2019
- Number of respondents
- 1,301 respondents
- Age group
- 18 years and older
- Special properties
- internet users who made an online purchase
- Method of interview
- Online survey
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Studies
- Online advertising metrics
- Digital advertising formats in the U.S.
- Digital advertising in Europe
- Digital advertising in the United Kingdom (UK)
- Advertising in Italy
- Advertising in Belgium
- Digital advertising in North America
- Advertising in the Netherlands
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Further related statistics
- User response to internet advertising in China, by internet media, 2012
- Opinion on advertising emails in France 2015
- IVT share in total ad traffic in China 2016-H1 2018
- Annual salary in online advertising and market research in Hong Kong 2012-2021
- Year-on-year revenue change from radio and TV advertising in Germany 2018
- Italy: turnover of electronic publishing and online advertising 2013-2017
- Sharing advertisements with friends or colleagues in European countries 2013
- Italy: internet advertising market share 2015, by format
- Internet advertising spending in Taiwan 2012-2021
- Problems experienced by companies using online advertising in China 2011
- Annual salary in online advertising and market research in Taiwan 2012-2021
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