The statistic presents the distribution of the global advertising spending from 2014 to 2016, as well as a forecast until 2020, by region. The source projected that Latin American ad expenditure will amount to 33.99 billion U.S. dollars in 2017, up from 33.69 billion in 2016.
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Global advertising spending 2014-2020, by region
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Global advertising spending from 2014 to 2020, by region (in billion U.S. dollars)
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The statistic presents the distribution of the global advertising spending from 2014 to 2016, as well as a forecast until 2020, by region. The source projected that Latin American ad expenditure will amount to 33.99 billion U.S. dollars in 2017, up from 33.69 billion in 2016.
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| 2014 | 2015 | 2016 | 2017* | 2018* | 2019* | 2020* | |
|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| 2014 | 2015 | 2016 | 2017* | 2018* | 2019* | 2020* | |
|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
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Description
Source
More information
The statistic presents the distribution of the global advertising spending from 2014 to 2016, as well as a forecast until 2020, by region. The source projected that Latin American ad expenditure will amount to 33.99 billion U.S. dollars in 2017, up from 33.69 billion in 2016.
Show more- Show sources information
- Show publisher information
- Release date
- October 2016
- Region
- Worldwide
- Survey time period
- 2014 to 2016
- Special properties
- includes digital desktop/laptop, mobil and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio and TV
- Supplementary notes
- * Forecast.
More information
- Region
- Worldwide
- Survey time period
- 2014 to 2016
- Special properties
- includes digital desktop/laptop, mobil and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio and TV
- Supplementary notes
- * Forecast.
Other interesting statistics
+
+Annual advertising market revenue in the Netherlands 2011-2018, by channel
+
+TV advertising revenue forecasted in the Netherlands 2015-2019
+
+Social media advertising spending in the Netherlands 2015-2017
+
+Advertising spending distribution in the Netherlands 2008-2015, by medium
+
+Outdoor advertising expenditure in the Netherlands 2008-2015
+
+Magazine revenue in the Netherlands 2012-2021
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Statistics on "Advertising in the Netherlands"
- Overview
The most important statistics
- Annual digital and non-digital advertisement expenditure in the media and entertainment industries in the Netherlands from 2012 to 2021 (in million euros)Media and entertainment ad spend in the Netherlands 2012-2021
- Year-on-year percentage change of net media advertising expenditure in the Netherlands in 2015, by mediumNet media advertising expenditure change in the Netherlands 2015, by medium
- Advertisers ranked by advertising expenditure in the Netherlands in 2016 (in million euros)Highest spending advertisers in the Netherlands 2016
- Annual net advertising market revenue in the Netherlands from 2011 to 2017 with a forecast for 2018, by channel (in million euros)Annual advertising market revenue in the Netherlands 2011-2018, by channel
- Industry sectors ranked by advertising expenditure in the Netherlands in 2016 (in million euros)Advertising spending in the Netherlands 2016, by industry sector
- Distribution of advertising spending in the Netherlands from 2008 to 2015, by mediumAdvertising spending distribution in the Netherlands 2008-2015, by medium
- Value added by the advertising, design and other specialized business services industry in the Netherlands from 2004 to 2014 (in million euros)Value added by advertising and other businesses services in the Netherlands 2004-2014
- Digital
The most important statistics
- Digital advertising share of advertising spending in the Netherlands from 2008 to 2015Digital share of advertising spending in the Netherlands 2008-2015
- Annual digital advertisement expenditure in the media and entertainment industries in the Netherlands from 2012 to 2021 (in million euros)Media and entertainment digital ad spend in the Netherlands 2012-2021
- Year-on-year percentage change of the net online advertising market in the Netherlands from 2016 to 2018, by advertising typeNet online advertising growth in the Netherlands 2016-2018, by advertising type
- Net online paid, display and classified advertising market in the Netherlands from 2015 to 2017, with a forecast for 2018 (in million euros)*Net online paid search and display ad market in the Netherlands in 2015-2018
- Distribution of online advertising revenue per device in the Netherlands from 2012 to 2017, by formatDistribution online advertising revenue per device in the Netherlands 2017, by format
- Distribution of net display advertising revenue in the Netherlands from 2013 to 2016, by display formatDistribution of display advertising revenue in the Netherlands 2013-2016, by format
- Display advertisement revenue share in the Netherlands 2015, by industryDisplay advertisement revenue share Netherlands 2015, by industry
- Share of advertisers budget for generic high volume keywords in the Netherlands in 2015, by ranking positionAdvertisers budget for generic keywords in the Netherlands 2015, by ranking
- Audiovisual
The most important statistics
- Annual net television spot and non-spot ad revenue in the Netherlands from 2010 to 2017 (in million euros)Annual television spot and non-spot ad revenue in the Netherlands 2010-2017
- Radio advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)Radio ad revenue in the Netherlands 2012-2021
- Gross television advertisement expenditure in the Netherlands from 2013 to 2015, by branch (in million euros)Gross television ad expenditure in the Netherlands 2013-2015, by branch
- Spot and non-spot radio advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)Spot and non-spot radio ad revenue in the Netherlands 2012-2021
- Radio advertising expenditure in the Netherlands from 2008 to 2015 (in million euro)Radio advertising expenditure in the Netherlands 2008-2015
- Biannual number of television advertisers in the Netherlands from the 1st half of 2012 to the 1st half of 2017Number of TV advertisers in the Netherlands 2012-2017
- Biannual number of television commercials in the Netherlands from the 1st half of 2012 to the 1st half of 2017Number of TV commercials in the Netherlands 2012-2017
- Leading television advertisers based on gross television expenditure in the Netherlands in the 1st half of 2017Leading TV advertisers based on expenditure in the Netherlands 2017
- Newspapers and Magazines
The most important statistics
- Annual newspaper advertising and circulation publishing market revenue in the Netherlands from 2012 to 2021 (in million euros)Newspaper revenue in the Netherlands 2012-2021
- Annual consumer magazine market revenue in the Netherlands from 2012 to 2021 (in million euros)Magazine revenue in the Netherlands 2012-2021
- Annual print and digital newspaper advertising revenue in the Netherlands from 2012 to 2021 (in million euros)Print and digital newspaper ad revenue in the Netherlands 2012-2021
- Annual consumer magazine print and digital advertising revenue in the Netherlands from 2012 to 2021 (in million euros)Print and digital magazine advertising revenue in the Netherlands 2012-2021
- Leading newspaper advertisers in the Netherlands in 2017, based on expenditure (in thousand euro)Leading newspaper advertisers in the Netherlands 2017, based on expenditure
- Leading advertisers on newspaper websites in the Netherlands in 2015, based on expenditure (in thousand euros)Leading newspaper website advertisers in the Netherlands 2015, based on expenditure
- Flyers
The most important statistics
- Reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions)Reach of printed and digital flyers in the Netherlands 2014-2018
- Net reach of brochures and flyers in the Netherlands in 2017 and 2018, by branch*Reach of brochures and flyers in the Netherlands in 2017-2018, by branch
- On average, how much time do you spend per week on looking at flyers?Time spent looking at flyers in the Netherlands 2014, by time
- Share of individuals reading flyers in the Netherlands in 2014, by age and by time of dayConsumption of advertisement flyers in the Netherlands 2014, by age and time
- Net reach* of digital and printed fashion and clothing flyers and brochures in the Netherlands in 2017 and 2018, by genderReach of digital and printed fashion flyers in the Netherlands 2017-2018, by gender
- Net reach* of digital and printed supermarket and liquor store brochures and flyers in the Netherlands in 2016 and 2017, by ageReach of supermarket and liquor store flyers in the Netherlands 2016-2017, by age
- Out-of-home and Cinema
The most important statistics
- Annual cinema advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)Cinema ad revenue in the Netherlands 2012-2021
- Annual out-of-home advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)Out-of-home ad revenue in the Netherlands 2012-2021
- Outdoor advertising expenditure in the Netherlands from 2008 to 2015 (in million euro)Outdoor advertising expenditure in the Netherlands 2008-2015
- Year-on-year revenue change of the cinema advertisements in the Netherlands from 2012 to 2021Cinema advertising revenue change in the Netherlands 2012-2021
- Year-on-year revenue change of out-of-home advertisement in the Netherlands from 2012 to 2019Out-of-home ad revenue change in the Netherlands 2012-2019
- Customer perceptions
The most important statistics
- How often do you use advertisement brochure websites or apps?*Visit frequency of ad brochure websites and apps in the Netherlands 2017-2018
- What bothers you the most about advertisements on the internet?*Leading causes of annoyment about online advertisements in the Netherlands 2015
- Distribution of attitudes towards websites using their users' data for personalized advertisements in the Netherlands as of March 2015*Attitudes to websites using data for personalized ads Netherlands 2015
- What are the reasons you installed an adblocker?*Leading reasons to install an adblocker in the Netherlands 2015
- Potential earned reach of advertising campaigns during the Gay Pride Canal Parade in Amsterdam in the Netherlands in 2016Potential reach of ad campaigns during Gay Pride Parade in the Netherlands 2016
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Statistics on the topic
Free statistics
- Value added by the advertising, design and other specialized business services industry in the Netherlands from 2004 to 2014 (in million euros)
- Growth of global media advertising expenditure in 2nd quarter of 2014, by region
Premium Statistics
- Annual digital and non-digital advertisement expenditure in the media and entertainment industries in the Netherlands from 2012 to 2021 (in million euros)
- Year-on-year percentage change of net media advertising expenditure in the Netherlands in 2015, by medium
- Advertisers ranked by advertising expenditure in the Netherlands in 2016 (in million euros)
- Annual net advertising market revenue in the Netherlands from 2011 to 2017 with a forecast for 2018, by channel (in million euros)
- Industry sectors ranked by advertising expenditure in the Netherlands in 2016 (in million euros)
- Distribution of advertising spending in the Netherlands from 2008 to 2015, by medium
- Digital advertising share of advertising spending in the Netherlands from 2008 to 2015
- Annual digital advertisement expenditure in the media and entertainment industries in the Netherlands from 2012 to 2021 (in million euros)
- Year-on-year percentage change of the net online advertising market in the Netherlands from 2016 to 2018, by advertising type
- Net online paid, display and classified advertising market in the Netherlands from 2015 to 2017, with a forecast for 2018 (in million euros)*
- Distribution of online advertising revenue per device in the Netherlands from 2012 to 2017, by format
- Distribution of net display advertising revenue in the Netherlands from 2013 to 2016, by display format
- Display advertisement revenue share in the Netherlands 2015, by industry
- Share of advertisers budget for generic high volume keywords in the Netherlands in 2015, by ranking position
- Social media advertising spending in the Netherlands from 1st half of 2015 to 2nd half of 2017 (in million euros)*
- Annual net television spot and non-spot ad revenue in the Netherlands from 2010 to 2017 (in million euros)
- Radio advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)
- Gross television advertisement expenditure in the Netherlands from 2013 to 2015, by branch (in million euros)
- Spot and non-spot radio advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)
- Radio advertising expenditure in the Netherlands from 2008 to 2015 (in million euro)
- Biannual number of television advertisers in the Netherlands from the 1st half of 2012 to the 1st half of 2017
- Biannual number of television commercials in the Netherlands from the 1st half of 2012 to the 1st half of 2017
- Leading television advertisers based on gross television expenditure in the Netherlands in the 1st half of 2017
- Forecasted broadcast and online television advertising revenue in the Netherlands from 2015 to 2019 (in million euros)
- Forecasted spot and non-spot broadcast advertisement revenue in the Netherlands from 2017 to 2021 (in million euros)
- Annual newspaper advertising and circulation publishing market revenue in the Netherlands from 2012 to 2021 (in million euros)
- Annual consumer magazine market revenue in the Netherlands from 2012 to 2021 (in million euros)
- Annual print and digital newspaper advertising revenue in the Netherlands from 2012 to 2021 (in million euros)
- Annual consumer magazine print and digital advertising revenue in the Netherlands from 2012 to 2021 (in million euros)
- Leading newspaper advertisers in the Netherlands in 2017, based on expenditure (in thousand euro)
- Leading advertisers on newspaper websites in the Netherlands in 2015, based on expenditure (in thousand euros)
- Reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions)
- Net reach of brochures and flyers in the Netherlands in 2017 and 2018, by branch*
- On average, how much time do you spend per week on looking at flyers?
- Share of individuals reading flyers in the Netherlands in 2014, by age and by time of day
- Net reach* of digital and printed fashion and clothing flyers and brochures in the Netherlands in 2017 and 2018, by gender
- Net reach* of digital and printed supermarket and liquor store brochures and flyers in the Netherlands in 2016 and 2017, by age
- Annual cinema advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)
- Annual out-of-home advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)
- Outdoor advertising expenditure in the Netherlands from 2008 to 2015 (in million euro)
- Year-on-year revenue change of the cinema advertisements in the Netherlands from 2012 to 2021
- Year-on-year revenue change of out-of-home advertisement in the Netherlands from 2012 to 2019
- How often do you use advertisement brochure websites or apps?*
- What bothers you the most about advertisements on the internet?*
- Distribution of attitudes towards websites using their users' data for personalized advertisements in the Netherlands as of March 2015*
- What are the reasons you installed an adblocker?*
- Potential earned reach of advertising campaigns during the Gay Pride Canal Parade in Amsterdam in the Netherlands in 2016
- Revenue in the largest advertising markets worldwide in 2020 (in billion U.S. dollars)
- Media advertising revenue in Australia in the first quarter 2018, by type (in million Australian dollars)
- Advertising revenue in India from 2008 to 2021 (in billion Indian rupees)
- Change in advertising spending in the United States in 2016, by medium
- Distribution of advertising spending in Brazil in 1st half 2017, by medium
- Media spending in Canada from 2007 to 2018, by medium (in million Canadian dollars)
- Global advertising expenditure from 2007 to 2021 (in billion U.S. dollars)
- Growth of global advertising revenue in 2016 and 2017, by medium
- Marketing and advertising spending in Mexico in 2015, by channel (in billion Mexican pesos)
- Advertising spending in Brazil in 2016, by medium (in billion Brazilian reais)
- Distribution of advertising spending in Venezuela from 2015 to 2018, by medium
- Advertising spending in Brazil in 1st half 2017, by medium (in billion Brazilian reals)
- Advertising spending in Chile from 2007 to 2016 (in million U.S. dollars)
- Distribution of global advertising revenue from 2016 to 2021, by medium
- Advertising spending in Chile from 2007 to 2016, by medium (in million U.S. dollars)
- Advertising spending in Peru from 2015 to 2020 (in billion U.S. dollars)
- Advertising expenditure in the e-commerce sector in Germany from 2000 to 2017 (in million euros)
- Advertisers ranked by advertising expenditure in Finland in 2016 (in million euros)
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