Digital advertising spending in India 2010-2012, by format

The statistic presents data on the digital advertising spending in India in the fiscal years 2010 to 2012, broken down by format. In the fiscal year 2011, 1.75 billion Indian rupees was spent on social media advertising in India.

Digital advertising spending in India in the fiscal years 2010 to 2012*, by format

FY 2010FY 2011FY 2012
Total11.417.522.6
Search4.937.188.5
Display5.575.956.62
Social media-1.753
Mobile0.91.232.3
Video-0.881.5
E-mail-0.530.68
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Sources

Release date

April 2013

Region

India

Survey time period

April 2010 to March 2013

Supplementary notes

* Presented data is for fiscal years which run from April 1 to March 31 (e.g. FY 2010 is from April 1, 2010 to March 31, 2011).
Missing values were not provided by the source.
On the date of publication, the exchange rate according to x-rates.com was 1.00 USD (United States Dollar) = 61.264 INR (Indian Rupee)

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