Barriers to mobile becoming a larger percent of digital ad spend in the UK 2011-2012

This statistic shows the barriers to mobile becoming a larger percent of digital ad spend according to leading media agency employees in the United Kingdom in 2011 and 2012. According to the source, 74 percent of respondents reported lack of client understanding around mobile advertising to be a barrier in 2011 and 70 percent of respondents reported similarly in 2012.

Barriers to mobile becoming a larger percent of digital ad spend in the UK in 2011 and 2012

20112012
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Source

Release date

May 2013

Region

United Kingdom

Survey time period

December 2012

Number of respondents

2011: n=406; 2012: n=353 leading media agency employees

Supplementary notes

Information regarding survey methodology was extracted from IAB UK's webpage.
The source does not provide information about the type of survey used.

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