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Mobile video ad spend in the U.S. 2015-2020
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Mobile video ad spend in the U.S. 2015-2020
Mobile video internet advertising spending in the United States in 2015 and 2020 (in billion U.S. dollars)
by Statista Research Department,
last edited
Jun 8, 2016
This timeline presents a forecast of the amount spent on mobile video internet advertising in the United States in 2015 and in 2020. PwC projected that mobile video ad spending would amount to 13.3 billion U.S. dollars in 2020, up from 3.5 billion in 2015.
Mobile video internet advertising spending in the United States in 2015 and 2020 (in billion U.S. dollars)
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| Spending in billion U.S. dollars | |
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by Statista Research Department,
last edited
Jun 8, 2016
This timeline presents a forecast of the amount spent on mobile video internet advertising in the United States in 2015 and in 2020. PwC projected that mobile video ad spending would amount to 13.3 billion U.S. dollars in 2020, up from 3.5 billion in 2015.
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- Release date
- June 2016
- Region
- United States
- Survey time period
- June 2016
- Special properties
- forecast
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2016
More information
- Region
- United States
- Survey time period
- June 2016
- Special properties
- forecast
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Statistics on "Digital advertising formats in the U.S."
- Overview
The most important statistics
- Internet advertising spending worldwide from 2007 to 2021, by type (in million U.S. dollars)Global internet advertising spending 2007-2021, by type
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
- Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2017 (in billion U.S. dollars)Quarterly online advertising revenue in the U.S. 2007-2017
- Breakdown of online advertising revenue in the United States in 2018, by type Breakdown of U.S. online advertising revenue in 2018, by type
- Distribution of online advertising revenue in the United States from 2004 to 2018, by pricing modelOnline advertising revenue in the U.S. from 2004 to 2018, by pricing model
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by formatU.S. agencies and marketers digital advertising budget share 2016 to 2018, by format
- Hispanic digital advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)Hispanic digital ad spend in the U.S. 2015-2020
- Video advertising
The most important statistics
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2020
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)U.S. agencies and marketers digital and mobile video ad spend 2015-2018
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Distribution of digital video ad views in the United States in 4th quarter 2018, by advertiser categoryDigital video ad view distribution in the U.S. Q4 2018, by category
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad lengthDigital video ad impressions in the U.S. 2014-2018, by ad length
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device
- Mobile video internet advertising spending in the United States in 2015 and 2020 (in billion U.S. dollars)Mobile video ad spend in the U.S. 2015-2020
- Display advertising
The most important statistics
- Digital display advertising spending in the United States from 2014 to 2019 (in million U.S. dollars)Display advertising spending in the U.S. 2014-2019
- Digital display advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars)Display advertising spending in the U.S. 2014-2019, by format
- Native digital display advertising spending in the United States from 2016 to 2018, by device (in billion U.S. dollars)Native digital display ad spend in the U.S. 2016-2018, by device
- Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018 (in billion U.S. dollars)Social & non-social native digital display ad spend in the U.S. 2016-2018
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2013-2020
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industryDisplay ad in-target rates in the U.S. in Q2 2017, by device & vertical
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)Digital display ad revenue in the U.S. 2016-2019, by company
- Net mobile display advertising revenue of selected online companies in the United States from 2015 to 2017 (in billion U.S. dollars)U.S. net mobile display ad revenue of selected online companies 2015-2017
- Search advertising
The most important statistics
- Paid search advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)Paid search ad spend worldwide 2015-2017
- Search marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)Search marketing spending in the U.S. 2014-2019
- Search advertising revenue share of leading search providers in the United States from 2016 to 2019Search ad revenue share of leading search sites in the U.S. 2016-2019
- Digital search advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)Digital Market Outlook: search ad revenue in the U.S. 2017-2023
- Digital search advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)Digital Market Outlook: search ad revenue per internet user U.S. 2017-2023
- Desktop search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Desktop search ad spend in the U.S. 2014-2019
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Mobile search advertising spending in the U.S. 2015-2020
- Share of search queries handled by leading U.S. search engine providers as of January 2019Market share of search engines in the United States 2008-2019
- Consumer attitudes
The most important statistics
- Views on relevance of online advertising according to consumers in the United States as of March 2018, by age groupOpinions on online advertising relevance in the U.S. 2018, by age group
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017Leading types of ads seen as well targeted by U.S. consumers in 2017
- Negative attitude of internet users towards advertising on websites in the United States as of 2nd quarter 2018, by age groupU.S. internet users negative attitude towards ads on websites 2018, by age group
- Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by formatU.S. consumers who find news sites banner advertising helpful 2017, by format
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age groupU.S. internet users negative attitude towards ads in online videos 2018, by age group
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017U.S. consumers who find search engine advertising annoying 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age groupU.S. consumers who find search engine advertising helpful 2017, by age
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Mobile video advertising spending in China 2014-2020
- Mobile video ad spend as share of digital video ad spend in China 2014-2020
- Mobile advertising spending in the United Kingdom (UK) 2009-2014, by format
- Mobile advertising spending in Asia Pacific 2012-2016
- Mobile advertising expenditure in Latin America 2016, by format
- Mobile advertising spending in the United Kingdom (UK) 2009-2013, by format
- Mobile advertising spending in Western Europe 2012-2016
- U.S. mobile ad spending in 2014, by category
- Mobile ad spend of automotive companies South Korea H1 2018
- Mobile advertising spending in the United Kingdom (UK) 2009-2018
- Mobile advertising year-on-year growth in Germany 2013-2015
- Mobile display and search advertising spending in France 2011-2016
- Share of mobile ad spending in digital ad expenditure in Taiwan 2016-2022
- Indonesia: mobile ad spend growth 2013-2018
- Advertising spending of travel agencies in Germany 2010-2017
- Canada: consumption of selected mobile video types 2013-2014
- Asia Pacific mobile video viewing share 2015
- Users accessing online video via mobile phone in Singapore 2011-2014, by age
- Japan: smartphone video viewing frequency 2016
Studies
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- Advertising market in the U.S.
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- Advertising in Japan
- Advertising in the United Kingdom (UK)
- Digital advertising in Europe
- Advertising in Europe
- Global Mobile Advertising Revenue 2016
- Advertising in the Netherlands
- Political advertising in the U.S.
- TV advertising in the U.S.
- Video advertising and marketing
- Advertising in Belgium
- Digital advertising in the United Kingdom (UK)
- Advertising in Italy
Statistics on "Digital advertising formats in the U.S."
- Internet advertising spending worldwide from 2007 to 2021, by type (in million U.S. dollars)
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)
- Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2017 (in billion U.S. dollars)
- Breakdown of online advertising revenue in the United States in 2018, by type
- Distribution of online advertising revenue in the United States from 2004 to 2018, by pricing model
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by format
- Hispanic digital advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018
- Distribution of digital video ad views in the United States in 4th quarter 2018, by advertiser category
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)
- Mobile video internet advertising spending in the United States in 2015 and 2020 (in billion U.S. dollars)
- Hispanic online video advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)
- Digital display advertising spending in the United States from 2014 to 2019 (in million U.S. dollars)
- Digital display advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars)
- Native digital display advertising spending in the United States from 2016 to 2018, by device (in billion U.S. dollars)
- Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018 (in billion U.S. dollars)
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industry
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)
- Net mobile display advertising revenue of selected online companies in the United States from 2015 to 2017 (in billion U.S. dollars)
- Paid search advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)
- Search marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Search advertising revenue share of leading search providers in the United States from 2016 to 2019
- Digital search advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)
- Digital search advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)
- Desktop search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of search queries handled by leading U.S. search engine providers as of January 2019
- Views on relevance of online advertising according to consumers in the United States as of March 2018, by age group
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017
- Negative attitude of internet users towards advertising on websites in the United States as of 2nd quarter 2018, by age group
- Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by format
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age group
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age group
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017
- Mobile video advertising spending in China from 2014 to 2020 (in billion U.S. dollars)
- Mobile video ad spend as share of digital video advertising spending in China from 2014 to 2020
- Mobile advertising spending in the United Kingdom (UK) from 2009 to 2014, by format (in million GBP)
- Mobile advertising spending in Asia Pacific from 2012 to 2016 (in billion U.S. dollars)
- Mobile advertising expenditure in Latin America in 2016, by format (in million U.S. dollars)
- Mobile advertising spending in the United Kingdom (UK) from 2009 to 2013, by format (in million GBP)
- Mobile advertising spending in Western Europe from 2012 to 2016 (in billion U.S. dollars)
- Mobile advertising expenditure in the United States in 2014, by category (in billion U.S. dollars)
- Mobile advertising spending of automotive companies in South Korea in the first half of 2018, by company (in billion South Korean won)
- Mobile advertising spending in the United Kingdom (UK) from 2009 to 2018 (in million GBP)
- Mobile advertising expenditure year-on-year growth in Germany from 2013 to 2015
- Search and display advertising spending for mobile and tablet devices in France from 2011 to 2016 (in million euros)
- Share of mobile advertising spending in digital ad expenditure in Taiwan from 2016 to 2022
- Change in mobile internet advertising spending in Indonesia from 2013 to 2018
- Distribution of advertising spending in travel agencies in Germany from 2010 to 2017 (in million euros)
- User growth of selected mobile video content types in Canada from December 2013 to December 2014 (in millions)
- Share of mobile video views in selected countries in Asia Pacific as of 4th quarter 2015
- Percentage of internet users accessing online video via mobile phone in Singapore in 2011 and 2014, by age
- Frequency with which smartphone users in Japan watch mobile video as of March 2016
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