TV and digital video ad spend growth in the U.S. from 2012 to 2017, by type

The timeline presents data on TV and digital video advertising spending growth in the United States in 2012 as well as a forecast until 2017, broken down by type. According to the source mobile video ad spending is estimated to grow about 57.4 percent in 2015.

TV and digital video advertising spending growth in the United States from 2012 to 2017, by type

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Source

Release date

May 2013

Region

United States

Survey time period

March 2013

Supplementary notes

* Forecast.
**Includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, data thorugh 2011 is derived from IAB/PwC data; includes in-banner, in-stream (suchs as pre-roll and overlays) and in-text (ads delivered when users mouse.over relevant words)
*** Includes broadcast TV (network, syndication & spot) & cable TV.
'Mobile video and 'online video' are subtypes of 'digital video'.

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Statistics on "Online video in the United States"

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