Netflix viewing in the U.S. 2017-2018, by content type

Data on the share of Netflix viewing in the United States showed that 37 percent of content viewing n the platform was of of original shows. This marks a dramatic increase from January 2017 when the figure was just 14 percent. Netflix originals have proved to be hugely popular and often draw in large audiences. More than 18 million viewers across the globe watched the entire third season of 'Stranger Things' within four days of its release in 2019, and 40.7 million watched at least part of Season 3 in that time. However, the majority of Netflix viewing is still of licensed content, which could cause Netflix issues in months and years to come as its competitors reclaim their content and use it on their own streaming services. It has already been noted that Netflix will eventually lose the rights to show American sitcom 'Friends', for example - one of the most watched shows on the platform.

Share of Netflix viewing in the United States in January 2017 and October 2018, by content type

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
in the first 12 months
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

July 2019


United States

Survey time period

January 2017 and October 2018

Supplementary notes

Data for the year ended September 2017 can be found in the Excel download.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Subscription video on demand market in the U.S."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.