Future use of social media among marketers worldwide 2022, by platform

Published by Valentina Dencheva, Jan 6, 2023
During a global 2022 survey, 61 percent of responding marketers stated they would increase their usage of Instagram in the near future; 37 percent said they would increase the usage of TikTok advertising, but as many as 52 percent were not planning to use the mobile video sharing app for marketing purposes.

Planned changes in use of selected social media for marketing purposes worldwide as of January 2022

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Release date

May 2022

Region

Worldwide

Survey time period

January 2022

Number of respondents

2,897 marketers

Method of interview

Online survey

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Statistics on " Social media advertising and marketing worldwide "

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Statistics on Social media advertising and marketing worldwide

Overview

8

Usage

7

Metrics

6

Effectiveness & ROI

8

Market leaders

5

Consumers

8

Further related statistics

19

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Topics

Social media advertising and marketing worldwideSocial mediaBrands on social mediaFacebook advertising and marketingTwitter advertising and marketing
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