Digital video advertising impressions in the U.S. by industry 2014 | Statista

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The statistic presents the distribution of digital video advertising impressions in the United States from the first quarter 2013 to the fourth quarter 2014, by industry. In the last measured quarter, four percent of all digital video ads viewed online advertised pharmaceuticals.

Distribution of digital video advertising impressions in the United States from 1st quarter 2013 to 4th quarter 2014, by industry

Characteristic	Q1 2013	Q2 2013	Q3 2013	Q4 2013	Q1 2014	Q2 2014	Q3 2014	Q4 2014
Consumer goods	22.2%	35%	36%	19%	28%	22%	25%	15%
Financial services	14.5%	5%	3%	12%	21%	11%	8%	4%
Restaurants	7.7%	9%	8%	4%	12%	10%	10%	9%
Auto	7.9%	13%	14%	12%	10%	9%	17%	19%
Travel	3.2%	5%	2%	3%	3%	8%	7%	3%
Telecom	3.9%	3%	5%	11%	6%	7%	4%	3%
Retail	9.9%	9%	11%	9%	4%	7%	7%	9%
Entertainment	11.7%	4%	5%	7%	4%	3%	7%	3%
Pharmaceuticals	4.2%	3%	2%	2%	2%	3%	3%	4%
Other	3.1%	3%	4%	9%	6%	8%	9%	12%
Health care services	4%	6%	2%	2%	2%	-	-	-
Consumer electronics	-	-	3%	8%	2%	-	-	11%
Educational services	5.2%	4%	5%	2%	-	-	-	-
Toys/games	-	-	-	-	-	-	-	8%

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Release date

February 2015

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Region

United States

Survey time period

Q1 2013 to Q4 2014

Supplementary notes

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