Under Armour's net sales share worldwide in 2019, by product category

In 2019, apparel sales accounted for the largest share of Under Armour’s worldwide revenue, with a 66 percent share. 21 percent of the company’s net revenue was made through footwear sales that year.

Footwear sales setting the pace

Under Armour’s footwear segment sales rose sharply between 2015 and 2016, increasing by 333 million U.S. dollars worldwide, pushing annual revenue from the sector above one billion U.S. dollars for the first time. The brand’s footwear line covers a wide range of sports and activities, but sales are led by running shoes. It is worth pointing out that sales of apparel continue to grow, but at a slower rate than footwear.

Understanding the customers’ needs and wants

Increasing sales from both its footwear and apparel units resulted in Under Armour’s global net sales exceeding five billion U.S. dollars for the first time in 2018. The company succeeded by responding to shifts in consumer preferences: a growing interest in performance products and a recognition of the benefits of an active lifestyle. When Under Armour first launched in 1996, it focused on compression shirts for men, but the company has since expanded its reach to women. An equal share of male and female consumers in the United States consider Under Armour to be their favorite sportswear brand.

Net sales share of Under Armour worldwide in 2019, by product category

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Source

Release date

February 2020

Region

Worldwide

Survey time period

2019

Supplementary notes

* Includes connected fitness business segment.

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